Replies to This Discussion

Permalink Reply by Jesse -D-> on July 30, 2009 at 5:42pm

I Like Two Heads, the play on words coffee shop name is way over done. I mean "mug shots" when I say this, or Muddy Waters or Common Grounds or wwell you get the idea. But Two Heads isn't an obvious coffe reference and it still has meaning, and best of all I've never seen it. Good Luck and go for it man!

• ▶ Reply

Permalink Reply by Sean Maddox on July 30, 2009 at 8:48pm

Two Heads seems to capture your concept. Another thing that may help is to think about how it rolls off the tongue in casual conversation. "Hey let's go to Two Heads." If you are confident in the name and you think your target market will identify with it and respond to it well, go for it.

• ▶ Reply

Permalink Reply by Jarred Hoffpauir on July 30, 2009 at 9:01pm

Right off I like the name. However there are two small issues, first if you Google the name "two heads" you get some pretty odd looking results. That leads to the second issue which is you will have a hard time getting on the front page of search engines. If those two things dont bother you then go for it.

• ▶ Reply

Permalink Reply by Paul Yates on July 31, 2009 at 3:45am

You're right, Jarred, you get some weird Google results. And I realize that this may become an issue, because few people ever look past the third or fourth page of results. But if I always tie "Two Heads" with "Coffee", I hope people will try that search string instead.

One of the strangest items we sell in our bakery is a "5 O'clock cookie". And no, it doesn't contain any alcohol. :) It actually is an old recipe that gets its name from the British practice of "high tea", which according to Google, takes place between 4 PM and 7 PM, hence the name. But it is interesting how the name grabs people's attention, begging the question, "What is a 5 O'clock Cookie?" And, now that you are dying to know what it is, lots of raisins, lots of pecans (or walnuts), and lots of cinnamon. Soft chewy cookie. If the customer asks, they more often than not end up buying some.

And that loooong spiel brings me to my point, that perhaps a slightly obscure, or odd, name, can generate interest. Once explained, it makes sense, and the customer is unlikely to forget the reason for the name. That's a good thing.

• ▶ Reply

Permalink Reply by Paul Yates on July 31, 2009 at 9:51am

After thinking about this name some more, I am more taken with it, and sat down with OpenOffice and made a mockup logo. I would have it done professionally, polished a bit. What do you think of this?

Attachments:

• 2headlogosmall.JPG, 41 KB

• ▶ Reply

Permalink Reply by Paramaconi on July 31, 2009 at 5:36pm

Hello Paul.
In my personal opinion... I think this:
Oasis: I relate it with fresh and cold drinks, not coffee. (only frozen coffee)
Mug Shots: ... it could be but I prefer other options.
Two Heads Coffee: It is a good root to begin to work.

Now, think about this. "Two Mugs"
You can take advantage of the emotional connectors like "The Friendship" (Two are better than one, Your never are alone, etc).

Here I leave this links about Naming and Emotional Connections. I hope that they are of aid.

• http://www.entrepreneur.com/startupbasics/namingyourbusiness/archiv...
• http://sbinformation.about.com/od/advertisingpr/a/businessnames.htm
• http://www.coffeestrategies.com/2005/06/02/coffee-shop-names
• http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070223/FREE/...
• http://www.brandingstrategyinsider.com/2008/04/building-an-emo.html

Remember, the goal is to gain Emotional Connection with your clients.

Good Luck.

• ▶ Reply

Permalink Reply by The Village Bean on July 31, 2009 at 5:46pm

How about "Double Dose?"

• ▶ Reply

Permalink Reply by Jay Caragay on July 31, 2009 at 6:37pm

Perhaps an alternative tactic you could take is to really drill down what you're vision is for your business and utilize elements from that drilling down to help guide you.

Also, check with a domain host to see the variations available. In addition to Googling the words, see if you can get the simplest URL for your website. The simpler, the better.

• ▶ Reply

Permalink Reply by Brady on July 31, 2009 at 6:57pm

Hey Paul.

I like Two Heads Coffee, as well as what some of the previous posters have to say.

Regarding the Google problem, I would not worry about that too much. With good site design, a little work, and a little effort on the part of your friends and family you can get yourself on the first page. For example, despite the existence of two other "Coffee Gardens" in the country, both of which have been around longer, we show up 3 times on the first page. When we first launched we were on page 7. Also, many of your prospective customers will search on the map in your city, which will filter the oddness. I say no worries.

Good first stab at a logo too.

• ▶ Reply

Permalink Reply by Paul Yates on August 1, 2009 at 11:09am

So, I posted my original logo and name on Facebook, letting some of the locals critique it. Most liked the logo, but didn't connect to the name. So my wife and I played with it some more, tweaking the logo a bit, and changing the font and name. Here is the result...

• ▶ Reply

Permalink Reply by Paul Yates on August 10, 2009 at 9:54pm

After our fourth daughter was born early this past Friday, I spent several hours at the hospital whiling away boredom doodling on a pad of graph paper. I was still in search of the right name, the right logo. I think I have found it, and I think the concept is sound. I have a graphics guy working on it now, and I have already registered the necessary domain names. Take a look...

• ▶ Reply

Permalink Reply by Kurt Stauffer on August 11, 2009 at 5:41pm

here's your logo for "2 Heads" (i like the number better than the word "two").

Attachments:

• buffalo2[1].jpg, 119 KB
• Morganfront[1].jpg, 18 KB

• ▶ Reply

▶ Reply to Discussion

• ‹ Previous
• 1
• 2
• Next ›
• Page