Tags:
Agreed with the towers discussed.
As I mentioned on the other thread, one way to do it is to pick a size, pick a coffee or three, and pre-portion a couple of servings of your beans in those smallest glad or ziplock plastic containers. Then you can just pop open a container and toss them in the grinder when you get an order.
One thing that I've noticed, even with our limited number of brew-to-order customers, is that too many choices can be a problem. Saying "we can brew any of our coffees" gets me a blank stare. If I start rattling off more than a couple of coffees they glaze over. However, if I follow up "we can brew anything we have" with "but today I recommend..." and pick three that I know are really good this week, are popular choices, and represent a variety of flavors, they are usually happy.
A printed menu with some tasting highlights is nice... but we all know that some on the list happen to be better options than others today, so I like communicating that. Plus, you have an opportunity to get the message across that coffee is dynamic, and that what's good today may be different tomorrow and next week. And you get the message across that YOU understand this and that you can be trusted to take care of them. This is the beauty of this sort of approach.
Incidentally, I'm in the process of planning this fall's Southeast Regional BGA jam and one of the workshops on the schedule will be on manual brew methods in a coffeehouse environment. This will be held in Charlotte NC on the weekend of November 13th. I know you are looking to start up your program sooner than that, but you may want to think about coming up for that. I'll be posting more on this event in the next couple of weeks, but since we're talking about it I though it was worth mentioning.
Agree. While I "offer" about a dozen choices and have a brewed to order menu, when someone asks for a "house coffee" that tells me they aren't that deep into coffee. We simply ask "do you prefer a medium roast or a bit darker roast". Then brew either my McLoughlin House Blend or Vienna Gloriette Blend. I learned the hard way never to brew extreme taste coffees for the person who just want a "cup of coffee." No fruity DP even if it is a spectacular Idido Misty Valley , no spicy earthy but clean Sumatra, no floral citrus Yirg' etc. Those are for the real coffee people:-)
One thing that I've noticed, even with our limited number of brew-to-order customers, is that too many choices can be a problem. Saying "we can brew any of our coffees" gets me a blank stare. If I start rattling off more than a couple of coffees they glaze over. However, if I follow up "we can brew anything we have" with "but today I recommend..." and pick three that I know are really good this week, are popular choices, and represent a variety of flavors, they are usually happy.
A printed menu with some tasting highlights is nice... but we all know that some on the list happen to be better options than others today, so I like communicating that. Plus, you have an opportunity to get the message across that coffee is dynamic, and that what's good today may be different tomorrow and next week. And you get the message across that YOU understand this and that you can be trusted to take care of them. This is the beauty of this sort of approach.
Right now I'm using two 5L Zojirushi's set to hold temp at 208f. Work marvelously for pour-over. Key is to work out of only one keeping the other to swap out since it takes about 45min from cold fill up to temp. While the Zoji's work very well, holding temp spot on, it is a hassle when busy swapping and manually filling 'em 4 or 5 times in the morning and plan to install a water tower soon.
I don't think I would really recommend the zojirushi pots unless you were operating under severe capital restrictions. If you're really going to do cup service then you really want the power and convenience of a tower.
A 5 gallon tower should cost you less than $1,000 to purchase. A four cup Tru Bru station is about $400. The Hario gooseneck pots to pour the water cost roughly $75. From there, you'll need counter space, a digital scale and whatever the cost of running a 240v line to the station (if one isn't there already). Total expense to get running should be about $2,000.
The question you need to answer before you go to your masters for the money and approval is: how do you make this addition a money-making proposition? Do you have the space? How many cups to make back the investment? When will the investment turn a profit? Do your homework. Know your business. It's cool that you want to explore by the cup brewing, now it's time to know your craft and demonstrate that it can make money and how. And for that, only you know the answers because they will be specific to your business.
Are you enjoying Barista Exchange? Is it helping you promote your business and helping you network in this great industry? Donate today to keep it free to all members. Supporters can join the "Supporters Group" with a donation. Thanks!
© 2024 Created by Matt Milletto. Powered by