Hugh Mooney
  • Male
  • Lake Mathews
  • United States
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Profile Information

What is your position in the coffee industry?
coffee roaster, home barista, coffee enthusiast, industry professional
Where are you located? ( City and Country )
Lake Mathews, California, USA
How many years have you been in the industry?
1.5
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
no
Tell us more about your coffee shop or barista skills.
I am a home roaster and amateur Barista and operate a website called The Coffee Corral (www.thecoffeecorral.com). I'm also a catering representative for a specialty coffee house called Jazz-n-Java (www.jazz-n-java.com) in Riverside, California.
What cities or countries are you interested in traveling to?
Darlington, South Carolina for the NASCAR race; Daytona Beach, Florida for the 500; Churchill Downs, Kentucky for the Derby; Saint Martin (Netherlands), for the sunshine; The 'Big Island', Hawaii, for the coffee and because it's, 'Mo betta, bro.'
About Me:
I'm 65years old, semi-retired and live with my wife, Mary Jo, our seven Arabian horses, six dogs and three cats on our 4-acre ranch in Riverside County, California.
About My Company:
The Coffee Corral is a website where my friends and customers go to order coffee roasted 'just' for them. My coffee is never roasted in advance of the order. The Coffee Corral slogan says it all: "We Don't Roast It 'Till You Order It." Orders are processed using my Diedrich HR-1 or my Gene Cafe' roaster. It's then individually packaged displaying their name, then signed and dated by Hubie B, and shipped via USPS Priority Mail - My customers enjoy the individual attention and show-off their bag of coffee to friends, "Look, this coffee was roasted just for me." I have a fun time.
What is your favorite thing about the coffee industry?
Suprise. Intrigue. The excitement of the roast. Ahhh - the aroma of the cup.
Website:
http://www.thecoffeecorral.com

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Comment Wall (19 comments)

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At 11:44am on May 24, 2008, nik orosi said…
thanks for sharing pictures of your fab fab fab triumph, im so excited...end porche, to be honest, iv never seen one like that in life. thanks again and keep in touch
At 8:03pm on March 24, 2008, Hugh Mooney said…
Jim;
I'm envious. Haven't had a professional cupping experience before. Thank you for your input
At 6:33pm on March 24, 2008, Jim said…
The cupping was really great. There were about 15 people there, they have a great facility there. They had a cupping form and they explained every step. The fragrance is right after it is ground. Then thet add near boiling water to the glasses and you smell the aroma. Then you wait about 4 min until the crust is formed. You break the crust and smell right away to get a wiff of the CO2 released. Then you slurp it off the spoon to get the brightness, flavor body and after taste. After everyone has written down their ideas they go over them and then tell you where the coffee is from.
At 10:36am on March 20, 2008, Hugh Mooney said…
Tim;
No big deal. All is well. I'm not a shop owner so my take on the Starbucks/Clover deal is considerably different from those that are.
At 12:02pm on March 18, 2008, The GreenBean Coffee Espresso & Tea LLC said…
Welcome to the "My home Roaster is Hot and Ready!" group.
At 3:14pm on March 17, 2008, Hugh Mooney said…
Sean;
You're welcome for the time, not sure how great the insight was but, you asked for input and you got my two cents worth.
At 6:21pm on March 13, 2008, Ken Chappell said…
Perfect! Thanks for taking the time to give a great answer, I will check all of that out. I did use Godaddy to host my site, so I'm not completely in the dark. Oh yeah, the cake truffle is basically cake & icing, in a ball, covered in some kind of coating like chocolate or white chocolate. I have used German chocolate, red velvet, lemon mist, about any kind of cake you can think of. I am amazed of how well they have been received in my little town, & have had folks buy them from me to ship to their friends. I figured maybe I could cut out the middle man.
Thanks again!
At 4:40pm on March 13, 2008, Hugh Mooney said…
Ok, Ken, great questions. I'm new to the coffee world. My website is new - I've been offering "roasted to order" coffee for about three months. It is not yet what I would call successful - but haven't expected it to be. It doesn't happen overnight. It's a very tough road. I'll be re-evaluating my marketing program in three months increments. I only got involved in home roasting this past December.

Here is my take on setting up a website to sell, "whatever" - Go to GoDaddy.com, check out their Quick Shopping Cart program - it's very affordable. You'll want to set up a PayPal account - it's the best way to accept payments (from a cost standpoint). With the basic Quick Shopping Cart, which is what I have, you can offer 20 items for sale and customers can pay through PayPal with credit cards.

In my opinion, if you want to get your "feet wet", GoDaddy might be a reasonable option. There are most likely other options available but this one has worked for me.

Let me make this suggestion: Go to my website (www.thecoffeecorral.com), click on a couple of different selections, add them to your shopping cart and see how the system works. You might even want to process an order to see how the entire process works (shopping cart process, email order confirmation, shipping notification etc.) to see if it meets your needs. Click on the March Madness Special, you'll only pay for shipping and handling fees - $5.60. Hey, if you're a coffee lover - you'll really like this Kenya AA.

I invested about $100 in buying coffee, and related items, from other websites to learn how their orders were processed, how it was packaged, the communication etc. Spend a few bucks to see what others are doing.

Excuse my ignorance - what is a cake truffle?

Lot's of luck...
Hugh
At 12:15pm on March 13, 2008, Ken Chappell said…
I've been following your posts on web building & checked your site out, nice. The questions I have for you follow. I want to offer something we do at our shop via the web, cake truffles. My questions are, how long have you been selling coffee via the web? Is it successful? Expensive? How did you get started? Your opinion on shopping carts/credit card transactions via the web. Thanks!!
At 4:18pm on March 6, 2008, Soren said…
Thank you. All I need is mmmmmmore money.

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