Charging more for soy?

Does your organic coffeehouse charge more for soy? Why? There seems to be a rather unfair punishment for customers ordering soy that's based more on what the market will bear than on actual cost ratios -- that is, assuming the cafe is using the healthiest, high-quality organic cow-milk and serving Fair Trade organic coffee. In an area where there's a consistent market for soy drinks, and as demand grows all the time, isn't it time we adjust prices to reflect its standing? Why, when the difference in cost couldn't possibly amount to more than a few cents per serving, is the industry norm to inflict a mark-up of $.50, regardless of drink size? I'm not a manager in the cafe I work at... I don't crunch the numbers myself. I just know that we don't charge any more for soy than for cow, and that as a soy-drinker (admittedly spoiled by my endless free drinks at work) I always feel a little ripped when I encounter the soy-tax...

You need to be a member of Barista Exchange to add comments!

Join Barista Exchange

Email me when people reply –