I know many of us sell whole bean coffee that can be fairly expensive $20-$100 dollars per pound. Is anyone selling drinks (espresso, brewed coffee, cappuccinos, etc.) using these high priced coffees?
Are costumers willing to pay $5-$15 dollars for a drink?
I know Ritual is doing $9.75 for a clover of Esmeralda and JavaJ has been known to serve up some $4-$6 dollar espressos when the occasion calls, but is there really a niche for the TRULY high-end, upscale, and expensive menu of drinks?
Thoughts?
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