I feel it is both difficult & expensive for independent cafes to consitently come up with effective marketing strategies to compete with the giants. First, I recognize that my competition is not only the chains such as $tarbux, but also McDonalds, Wendys, Burger King, Blockbuster, Wal-mart, essentially anyone that competes for a customers disrectionary income. That being said, I recognize that not every cafe can afford to invest a great deal of money in developing marketing campaigns. We can, however, share what we have already created. I will be posting some photographs that have been professionally taken. They are NOT perfect, but they are certainly useable. You may take them & add your logos, put them on posters or banners, or change them in any way to fit your needs. It is my hope that many of you will do the same. What about recorded commercials? If you have some that have been effective, why not upload them here & share them? We can re-record them or change the tag line at the end or whatever needs to be done to personalize it to fit each of our cafes.
Anything that you can share that can be customized would be great.
I personally don't have the resources to compete with the giants advertising budgets, but collectively, we CAN compete.
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