Yeah, I know it isn't. It doesn't grow in Italy. Gaggia machines may have been Italian originally, but what is it that makes big brand coffee shops insist that they are "truly Italian about coffee" or serve "the best espresso this side of Milan."? Is that a British thing maybe? I don't think Starbucks are as keen on the Italianess...
All I know is, somewhere between Brazil and Caffe Nero, coffee becomes Italianised. Is it all just marketing, do you think? Is it to make it sound exotic? If so, why don't we have Brazilian themed coffee bars? Or Turkish ones?
Ideas welcome!
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