Ran across this and thought I'd pass it along. It is yet another "What Starbucks Did Wrong" article, but makes some interesting points as well. Its a quick read too...
http://money.cnn.com/2009/09/16/news/companies/kevin_maney_starbucks.fortune/index.htm?postversion=2009091612
(from the article):
"Consumers are willing to give up convenience for great fidelity, or ditch fidelity for great convenience. But anything that offers just so-so fidelity and so-so convenience falls into a no-man's-land of consumer apathy that I call the fidelity belly. That's where music CDs, newspapers, and desktop Windows-based PCs find themselves today."
also
"Remarkably, the most successful products and services tend to be either high in fidelity or high in convenience -- one or the other, but not both. In fact, products attempting to be both typically end up with a confused brand, like if McDonald's (MCD, Fortune 500) tried to do gourmet meals."
hmmmm.
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