This is a question for those of you who have been a part of bringing specialty coffee to areas where it has not existed before ("frontiers", if you will), or anyone who has thought about it. I have just moved to a new town (metro area of 350,000 or so, at least two major universities, and the state capital). So far, I haven't seen much knowledge of coffee or interest in learning. There are several shops in town, so people are drinking coffee. I am interested in trying to build an interested community here, to provide ways for people to learn about and appreciate quality coffee, as well as a chance to meet people with passion about coffee.
To get to the point: Any ideas about how to start building this from the ground up? Also, any lessons learned from experience appreciated.
Thanks.
Jason
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