Hello,
I am brand-new to this, but thought I would put something out to see what feedback I could receive. I have enjoyed coffee, and the art behind it for several years, but I've never considered it as a career until late. There are a number of coffee shops in my area, but all seem to be doing the same thing. To my understanding, it's tough to survive on coffee alone so a coffee+ is almost required. Most around me are coffee and baked items. A couple are offering lunch items, however nothing is cooked onsite.
Initially, I thought providing quality coffee was my only priority and whatever else would be a bonus. Why shouldn't my business be based around both? I'd like to serve exceptional coffee of the highest quality paired with breakfast/lunch tapas sized dishes. I want to keep things small and light in order to keep the coffeehouse vibe.
Now, the fun part. I've done a lot of market research and I know my competition and target market. I've also identified a couple locations. I could go through and do a formal business plan, but it doesn't seem very effective at this point. I'm looking for some resources to assist with putting the numbers together and helping me estimate expenses in my area. Are there any books or websites out there anyone would recommend?
Lastly, I am looking for general education on coffee. I've read numerous articles and am aware of the industry and the direction it's going. However, I'm really looking to build from the ground up...history, processing, roasting, brew methods, etc. Again, any good books or websites? I plan to become a member of NCA/SCA and begin attending events. I'd also like to do some hands on training in a coffee school. I will be going to a local "coffee university" in February and do weekly cuppings. Does anyone have any additional resources they'd like to share?
I look forward to any and all feedback! Tks
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