Coffea Cultura, who's article was discussed seriously (I think?) in the below thread just won sprudge.com's 2010 award for best blogg. hmmmm
http://www.baristaexchange.com/forum/topics/mineral-content-of-water?commentId=1688216%3AComment%3A873952
Ok, I usually understand and enjoy irony but things get lost in translation, can you smart coffee professionals tell me if Coffea Cultura really is just big practical joke? To me I can't make sense of it. funny phrases like "we participate in the coffee family. From early child training, to interesting coffee-themed novellas for tweens Featuring the character “Spro" decorative posters for the family home with coffee-quality themes, and our all-family jigsaw puzzle “Donde Esta La Cereza Madura?” (Where is the Mature Coffee Cherry?) are mixed with pages that somehow seem real.
Someone with decent knowledge of US specialty coffee must be bored, have a little bit too much time, mixing some facts around until being just enough distorted to be taken for real by some poor soul, then tweeting @coffea_cultura, creating flickr account with loads of US specialty coffee contacts and posting a mix of strangely controversial articles and funky replies? They have even created a fake webshop?
Who is behind it and what is the aim? art? :-) The many ironic remarks about europe and Scandinavia makes me wonder if some Norwegian roaster is behind it, making a fool out of Schomer types? or the other way around? I am lost. :-)
on a serious note. Irony is fun but also a dangerous thing used incorrectly, it makes the people who don't "get it" feel excluded and stupid.
www.coffeacultura.com
http://sprudge.com/2010-sprudgie-awards.html/comment-page-1#comment-1167
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