Forum

Consumer Confusion: Espresso vs Expresso

Posted by 2rhk71fy5c1lt on January 20, 2010 at 3:44pm in Espresso
So I have a totally hypothetical situation that I need some "consumer" views on. Two companies, different parts of the country. Both have an online presence and are selling essentially the same thing. Both have no current plans to branch out of their state, but may want to in the future. Both use similar logos and color schemes. One is called "___ Espresso" at www.___espresso.com The other is called "___Expresso" at www.___expresso.com
Is there enough of a difference in the name that the companies can easily be differentiated from each other? Would you be fooled? Is the term "expresso" a dated term? I know it is in the NW but in other parts of the country?
Again, totally hypothetical...

You need to be a member of Barista Exchange to add comments!

Join Barista Exchange

Email me when people reply –
Follow