Replies to This Discussion

Permalink Reply by Steve on September 21, 2010 at 8:37pm

Depends on POS system OR is it a punch card. If POS based....1 card for all and choose what they get points for. If punch card....then your choice as to how much printing you want to do.

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Permalink Reply by sage on September 21, 2010 at 10:44pm

hey olivier! hope i'm not way off base here, but just thought i'd share the first response i felt after seeing your discussion regarding the customer loyalty card. i do carry a few grocery store cards on my keyring, have all the usual bank/credit cards stuffed in my wallet, the glovebox has its own cards for insurance, travel club, etc., etc., every time i hit the checkout at the bookstore they ask me to sign up for their discount card or online discount e-card, or something of that nature. you know what's refreshing? to simply walk into your favorite coffee shop, order your favorite drink, pay a fair price for it, and not have to dig in your pocket, or dangle your keys, or realize you left your loyalty card out in the jeep! for real, its such a nice, simple, throwback to the old days of just paying the price without the discount "hassles"! i vote for offering great coffees and great drinks, great service, a welcoming setting...and every satisfied return customer becomes a living loyalty card.

sage/the coffee hound

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Permalink Reply by olivier dutil on September 21, 2010 at 11:37pm

well you sage interesting point of view but the thing and that we are in a 7000 habitant little town and that there is 6 coffe shop that pull aok product already..,. my price i have to say are cheaper dans every one in big city and every one here because my goal is to offer the best product at the best prices... the point is that i want to reward my best customer and promot the other thing we are selling.. we are not a regular coffee shop since online 10% of or revenu is coffee .We do fresh organic bread , pasta , gélato and cheese. we being open for 4 month and doing a super great in business but since we are in a resort town ... in slow season ... we need to take that little bit from the other coffee shop. You don't have to agree with it since you probably own a coffee shop that dont do it . but in my point of you more customer that walk in more we sell and that wath keep us busy. And dont tell me i probably serve bad coffe because this is totally wrong... everything i do is perfect execpt writting english since i am french

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Permalink Reply by Shadow on September 22, 2010 at 5:25am

We offer a buy 5 get 1 free card regardless of drink purchased. No limits... not yet anyway. We know that is fairly low and we are probably shortchanging ourselves, but it keeps them coming back time and time again. Have noticed that with the free drink most regulars stick with the same thing they normally get and hardly ever go more expensive.

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Permalink Reply by Jay Caragay on September 22, 2010 at 5:52am

Oliver-

Let me understand this correctly: you make a quality product. You sell quality products. You sell your product cheaper than everyone else. And now you want to give your product away for free???

Forget the "Customer Loyalty Card" - it's a false prophet. Instead, focus on consistency of your quality product. Create a better product than your competitors. Charge an appropriate price for your better quality product - ostensibly, a price HIGHER than your competition. Do not offer a "loyalty card" and allow your baristas to "buy" a coffee for your most loyal customers from time to time. Your baristas who work everyday and see every customer will know who's "loyal."

This eliminates the "entitlement" one has with a "loyalty card" and gives good feelings when a barista "buys" them a drink for their loyalty. A barista telling a customer "It's on the house today" is much more appreciated than a customer walking in expecting a free drink after their tenth.

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Permalink Reply by olivier dutil on September 22, 2010 at 6:11am

we all ready have a lot of loyal customer that not the probleme, we are in weird location away from revelstoke downtown witch is only 3 block away but here it mather and some customer are hook to there old coffee shop.
And i totally agree with the barista giving a coffee to the loyal costumer and we do already.If you think about it we are juste trying to get the other locals in our place to buy other thing then coffee. there is below the link of the review of restaurant in revelstoke by trip advisor, the number the woolsey creek, well i and the head chef of that restaurant and so far in 4 month been open La Baguette(our business) is already number 4.

http://www.tripadvisor.fr/RestaurantSearch?geo=181775&pid=&...

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Permalink Reply by Kathy Fadorsen on September 22, 2010 at 1:45pm

Before we owned a coffee shop we would use a loylty card we always bought the same thing medium latte when we wanted to redeem we where told you can only have a small. we never went back. I now sell only the freshes locally roasted coffee and we do have a computer based free drink program less than 5% of the people get something other than the drink they always get. This is fact not spectulation. People like discounts it just the times we are in. Charge a fair price make them fell special and give them something to so you are glad they are here and they will keep coming back.

Jay Caragay said:

Oliver-

Let me understand this correctly: you make a quality product. You sell quality products. You sell your product cheaper than everyone else. And now you want to give your product away for free???

Forget the "Customer Loyalty Card" - it's a false prophet. Instead, focus on consistency of your quality product. Create a better product than your competitors. Charge an appropriate price for your better quality product - ostensibly, a price HIGHER than your competition. Do not offer a "loyalty card" and allow your baristas to "buy" a coffee for your most loyal customers from time to time. Your baristas who work everyday and see every customer will know who's "loyal."

This eliminates the "entitlement" one has with a "loyalty card" and gives good feelings when a barista "buys" them a drink for their loyalty. A barista telling a customer "It's on the house today" is much more appreciated than a customer walking in expecting a free drink after their tenth.

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Permalink Reply by olivier dutil on September 22, 2010 at 4:43pm

thanks kathy that good to know

Kathy Fadorsen said:

Before we owned a coffee shop we would use a loylty card we always bought the same thing medium latte when we wanted to redeem we where told you can only have a small. we never went back. I now sell only the freshes locally roasted coffee and we do have a computer based free drink program less than 5% of the people get something other than the drink they always get. This is fact not spectulation. People like discounts it just the times we are in. Charge a fair price make them fell special and give them something to so you are glad they are here and they will keep coming back.

Jay Caragay said:

Oliver-

Let me understand this correctly: you make a quality product. You sell quality products. You sell your product cheaper than everyone else. And now you want to give your product away for free???

Forget the "Customer Loyalty Card" - it's a false prophet. Instead, focus on consistency of your quality product. Create a better product than your competitors. Charge an appropriate price for your better quality product - ostensibly, a price HIGHER than your competition. Do not offer a "loyalty card" and allow your baristas to "buy" a coffee for your most loyal customers from time to time. Your baristas who work everyday and see every customer will know who's "loyal."

This eliminates the "entitlement" one has with a "loyalty card" and gives good feelings when a barista "buys" them a drink for their loyalty. A barista telling a customer "It's on the house today" is much more appreciated than a customer walking in expecting a free drink after their tenth.

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Permalink Reply by sage on September 22, 2010 at 6:49pm

perfectly stated, jay! agree with u all the way!

sage/the coffee hound

Jay Caragay said:

Oliver-

Let me understand this correctly: you make a quality product. You sell quality products. You sell your product cheaper than everyone else. And now you want to give your product away for free???

Forget the "Customer Loyalty Card" - it's a false prophet. Instead, focus on consistency of your quality product. Create a better product than your competitors. Charge an appropriate price for your better quality product - ostensibly, a price HIGHER than your competition. Do not offer a "loyalty card" and allow your baristas to "buy" a coffee for your most loyal customers from time to time. Your baristas who work everyday and see every customer will know who's "loyal."

This eliminates the "entitlement" one has with a "loyalty card" and gives good feelings when a barista "buys" them a drink for their loyalty. A barista telling a customer "It's on the house today" is much more appreciated than a customer walking in expecting a free drink after their tenth.

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Permalink Reply by olivier dutil on September 22, 2010 at 7:14pm

well this discussion want way off what i was asking . i wasnt asking if you guys was agree with those but juste how the one that use them , have been using them. Look sage and jay i am sure you guys been using those fake descusting coffee flavouring and that your choice , and if my choice is to use a loyalty card then it my choice..

thanks

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Permalink Reply by Jay Caragay on September 22, 2010 at 8:37pm

Olivier-

Perhaps before you decide to allow yourself to get offended and start throwing disparaging remarks my way with comments such as "..I am sure you guys been using those fake descusting coffee flavoring..." you might acutually take a moment to figure out exactly which "disgusting fake flavors" I'm using.

With that in mind, let me show you MY menu:

http://sprocoffee.com/hampden/hampdenimages/SproHampdenMenu.pdf

AND... if you can find ONE artificially flavored commercially produced syrup in my menu, I'll pay for your first 1,000 loyalty cards.

Truth is, what you were "looking for" was a group of people to rubber stamp your question and tell you "yes, you're brilliant and you should give away your product for free because it's going to propel you past your competition and into a financial bounty."

If you want to give away your product for free - even though your customers are willing to pay for it, then it is absolutely your choice.


olivier dutil said:

well this discussion want way off what i was asking . i wasnt asking if you guys was agree with those but juste how the one that use them , have been using them. Look sage and jay i am sure you guys been using those fake descusting coffee flavouring and that your choice , and if my choice is to use a loyalty card then it my choice..

thanks

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Permalink Reply by olivier dutil on September 22, 2010 at 11:21pm

Jay sorry if you took it this seriusly i wasnt trying to be rude , but just try to get back to the point of my question.
Jay dont forget coffee isnt the main attraction in my place, so giving a way few little coffee to get 40 extra costomer that get use to come to my place and buy bread , fresh pasta , gelato or even couple piece of raw milk cheese. well yes i welling to do that 40 more customer at 20 $ ea, well it 800$ for few little coffee .. i am sure it worth it

jay be the way very nice menu and i can t see any extra flavour shot on your menu witch is perfect in my opinion.

cheers

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