I have never had one. However with bucks a little tight I thought it may be time to give something back for customer loyalty. We have a dedicated following from customers that only want an espresso, brew, pastry, bagel, breakfast panini ,etc. I feel only a reward card for espresso favors only that group of customer. I have a mock up of a card representing all of the above on one card. Free one after 10 in each category. And of course if a bagel customer occasional wants to splurge for a latte' they will get a punch for that too. I think it will work and everyone will look at it as a game and each will have the same opportunity for their reward no matter what they are keen to. I do not see a loop hole which means there has to be one, loop hole. Any thoughts before I sacrifice myself to the gallows? There is no turning back. However, I will have a expiration date, must be redeemed in 7 months as I want customers to be commited and not come in two years from now for their free one. I want to make it difficult to go anywhere else and feel this can be accomplished with the one card for all. Of course it seems like the norm is 10 espresso for a freeone. I want to create conversational buzz! Think outside of the box!
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