Read this post by James Hoffman about Prufrock Coffee's menu board.
http://bit.ly/bmzKif
This raised some questions in my mind. Does simplifying the menu allow for better communication between barista and customer? Would a board like this work in stateside shops? Would we lose sales, or gain educational opportunities? In what ways would this separate the indie shops from the franchises, and how could we capitalize on that?
I have more questions, but let's start on these...
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