Esquire pieces?

Just saw these, reposted after being reposted on Facebook.  Thought I'd post them here to see what y'all thought.

The articles are here and here.

Written by Todd Carmichael, who I know little about.  Apparently, he's a coffee guy that once walked to the South Pole on foot - presumably after being kicked out of the expedition's car for being a tool.  But I digress...

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