(PORTLAND, OR. July 9, 2009) The George Howell Coffee Company, a leading
provider of specialty coffees based near Boston, will demonstrate their brewing control
solution, ExtractMoJo™ at the American Barista & Coffee School at 5:30 p.m. on
Tuesday, July 14.
ExtractMoJo™, which won Best New Product in the Education and Training category
at the Specialty Coffee Association of America's 21st Annual Exposition held last April
in Atlanta, combines an easy to use software application and a specially designed,
hand-held digital refractometer that enables users to quickly and simply calibrate their
existing equipment to brew coffee that meets high quality, internationally recognized
Gold Cup standards with cup-to-cup consistency. ExtractMoJo™ enables all users,
both home and commercial, to brew consistently to Gold Cup standards, and not only
ensures dependable, high-quality results, but also makes brewing superlative espresso
and coffee easy to do.
"ExtractMojo is the most useful tool I’ve ever had to evaluate coffee extraction and
brewing parameters," says Scott Rao of Cafe Myriad in Montreal. "We use it at our
cafe to program brewing parameters, help train our staff to taste for proper extraction
levels, and troubleshoot problems, such as when our grinder burrs are getting dull.
Using MoJo we are able to produce the same sweet extraction levels across all of
our brewing methods. This is a windfall for ensuring peak flavor profiles for all of our
specialty coffees."
The two-hour event is sponsored by the American Barista & Coffee School, 1028
SE Water Avenue, Suite 150, Porland, Oregon, and is FREE and open to the public. For more
information, call 800.655.3955.
About Extract Mojo™
A Limited Software Trial Download Available Now. In addition, the full ExtractMoJo™ solution is available online at http://software.terroircoffee.com where you will find more information and details about the GHCC Universal Brewing Control System, instructions for a free trial download, and the new Reichert r2mini-Espresso and r2mini-Coffee Digital Hand-Held Refractometers.
About The American Barista & Coffee School
ABC’s is the premiere professional school in the U.S. devoted to domestic and international specialty coffee business education and hands-on barista training. At ABC’s, students learn in both a classroom and a state-of-the-art lab the fundamentals of successful coffee business management and proper beverage and food preparation techniques.
About The George Howell Coffee Co.
Founded in 2003, the George Howell Coffee Company continues the tradition of specialty coffee excellence that began when George Howell founded The Coffee Connection in 1974, one of the nation’s first and finest specialty coffee chains. He also co-founded the Cup of Excellence, the world’s first international coffee competition-internet auction (http://www.cupofexcellence.org).
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