I have been tasked with the job of getting our coffee shop into the free marketing area of Facebook and Twitter. I have some experience getting businesses onto the social networks, but not a coffee shop. I am curious what has worked for you guys? What should I absolutely not do, and what should I definitely do?
I have several goals for this project,
Goal 1: Get a larger student influx at night. We are near several Universities in a downtown area with bunches of other shops, I want to stand out.
Goal 2: We are also near a lot of government offices, I want to stay on the top of the Facebook checking government employees mind as they go through their workday.
So, my question is, how have other coffee shops operated?
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