Forecasting for a new locations

A year ago, we purchased the assets of a 'dieing' coffee shop with a roaster. Even though it's in a strip mall, we've had a good go. But now, our lease is up and we've found a great location that we've began negotiating with. 

I've got the traffic count for the new location. What's a reasonable percentage to count? 

.5%? 1%? 10%? I know there's a lot of other factors, but whats a good number to start working with? 


On another note, what have been some factors in you decision to start/re-locate your coffee shop?

 

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