How can we educate the customers who just want coffee? How do we move the industry foward when there is still so many customers reluctant to read the menu and ask what this and that is?
Even with our theatrics of espresso and latte art we still struggle to draw peoples interest to broaden their flavour pallets. Many people still want "a normal coffee"; i ask you what is a normal coffee? It could be anything the barista decides; an americano, a cappuccino, a latte the list goes on. Once people allow themselves to be drawn in they try a few drinks and pick a favourite which becomes their own "normal coffee".
How depressing is it when you lay down a swan on somebody's latte and get no reaction? As a barista i love being noticed for my skill and flare in my profession, the sad thing is that many people still do not see that this is a profession; many still think its a poor job "making coffee for a living" but i love it and i am proud of my trade and what i achieve every day. If only some people would recognize that instead of looking down their nose.
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