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Offering coffee from multiple roasters

Posted by Jonathan Pascual on February 9, 2010 at 3:15am in Coffee & Roasting
Most shops I know offer coffee from a single roaster, no matter how many origins or blends they feature at a time.  But the coffee shop I'm sitting in right now has a retail shelf with beans from three different roasters, a couple of different blends or origins from each.  Behind the bar they're doing espresso from one roaster while drip brewing a single origin from another.  

Does anyone else do this?  What would be the advantages or disadvantages of featuring coffee from different roasting companies?  Advantages/disadvantages of choosing to affiliate with a single roaster?  

I realize that training and support would be an issue.  That aside, it seems like this particular shop is maybe trying to cater to a perceived preference of customers when it comes to bean offerings.  How much does this decision affect a shop's identity or image?

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