Organic Coffee

I was wondering how important having organic coffee is to customers. First, I admit I understand the appeal, and all things being equal (flavor, cost, etc), I would certainly prefer to have a cup of coffee knowing the beans were not produced with synthetic pesticides, etc. But do you shop owners/baristas really market this novelty? Have you all had customers ask "is this coffee organic?" Do some shops sell non-organic AND organic or is it usually one or the other? Furthermore, have you all noticed any difference in the quality of the organic coffee you've had compared to non-organic?

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