Please Advise an Old Diner

Dear Baristas,

I'm an olive oil miller in Sonoma County and provide fresh olive oil to restaurants.  I would like to help out my local diner in Marin County so that it doesn't go out of business.  Here's the situation:

The diner is 30 years old and near a ferry landing in a very affluent area where tourists, bikers and locals congregate.  It prides itself on serving inexpensive breakfast and lunch to locals (retirees) and has a retro (that some may interpret as tired) look.  Unfortunately, it's local clientele is dying off (literally) and young people never come in.

What to do?  The place serves $1.50 Cosco coffee and has no other coffee making equipment.  Recently, a Peets Coffee has opened up 2 miles down the road, an Element Coffee Bar has opened up within .25 mile and a Woodlands Market provides free Peets coffee just inside the door to customers within .25 mile.

Any help with this problem is greatly appreciated.

Carolyn

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