Hey guys! 

My name is Lucas. My coffee shop will be launching in Toronto in less than a month from today. So I would like if someone could help me clear a few of my concerns. There are 3 of them mainly:

1. I have a Jura Giga W3 in my shop and I am thinking whether I should support it with a back up equipment. If then, which one would you suggest or recommend?

Remaining are less related to Coffee making directly, but still:

2. For promoting our coffee shop launch we are planning a few different options including flyers and direct mail marketing. I have seen a lot of them in this blog: Ways to Promote Your Event, but due to budget limitations only a few could be implemented. What kind of strategies generally work for a shop launch promotion? I don't need a geographically relevant answer, general advice will be good.

3. How do you keep you customers for a long term? In other terms, what are your customer relationship maintenance strategies?  

I know, these are too many questions to ask, but I hope you understand my concerns as a first time business person. I will have everlasting gratitude for anyone who takes their time to help me.