I am the owner of a small wholesale coffee roasting company that is about 18 months old. I have about 16 small wholesale clients but I am having a hard time getting established coffee shops to consider brewing and selling my coffee. When I wrote my business plan I knew that a couple of good coffee shops would provide a solid base for my business. It seems that bigger roasters have some kind of brainwashing power over coffee shop owners to keep them loyal and never consider any other roasters, even for small quantities.
I know I offer dynamite personal service, have exceptionally sourced and roasted coffee and I know the coffee industry.
Does anyone have any ideas of how the little guy can do battle with the big roasters? I want to learn!
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