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The Educator

Posted by christopher myers on April 22, 2010 at 7:59am in Espresso
I just had a cool idea for helping to educate customers, and I thought I'd share with y'all.  I was in a little coffee shop the other day, and noticed that behind the counter they were using one of those digital picture frames that you can set on "slideshow".  They were using it to showcase their food special.  

So I was thinking it would be great to show pictures of Good Espresso Shot vs Bad Espresso shot comparisons, or good foam vs bad foam, real macchiato vs 'Big Macc etc.  This would help people learn, or at least open dialogue with you, plus be a clear indicator that your shop knows what it's doing.  

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