What do you think would happen if retailers offered this type of incentive. Instead of offering a discount to customers with travel mugs, as is traditional in many coffee shops, charge a premium for to-go cups. If you add 10 or 15 cents for a paper or plastic cup, do you think you would have a positive effect on consumer attitudes? Or are you afraid you would just loose business?
Similarly, does anyone offer their customers reusable hot sleeves?
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