What we want to accomplish is three fold:
1. Build community and add value to our customer experience
2. Educate our customers about our products (retail beans, teas, etc)
3. Bring in more business in the evenings
Obviously, this requires an investment of time and money on our part. Any advice to help make sure these weekly events are profitable? Is a weekly event of this nature too frequent? Would you offer these experience gratis (kind of a loss leader model) or have a small up front charge to cover the price of products?
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