It seems that over the last two years espresso machines are either going extremely high tech or totally design oriented. Regardless of which direction that is pursued the price for these radical machines are skyrocketing.
Are we seeing the basic economic principle that it's better to make one sale of $20,000 vs. multiple $800 sales being put into play? Or is it that the demand for these new wonders actually exist during this recession?
I love seeing the new Della Corte yet fear that even KitchenAid is jumping into the market. What does this bode for our future as an industry? Will the McDonaldization of specialty coffee spoil the work of the passionate expert or will we be relegated to a niche professor like status?
What do you think?
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