What's on the bag?

I'm in the midst of designing a new retail bag and am curious what you consider to be most important to the consumer.

Do consumers really care about:

The farm name?

Origin?

Roast level?

Fancily worded flavor profile?

Proper brewing instructions?

Your story?

There's  a ton of information that CAN be included, but in your
experience what do you hear consumers mention most from your
retail bags?

What information is most useful to the consumer when making a buying decision?

Thanks,

Dave

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