What is your position in the coffee industry?

coffee enthusiast, consultant, entrepreneur

Where are you located? ( City and Country )

Santa Ana, CA USA

How many years have you been in the industry?

2 years

What cities or countries are you interested in traveling to?

Nicaragua (again), South Africa (again), El Salvador, Sao Palo Brasil (maybe in 2014?), Panama, Nairobi Kenya

About Me:

I am an online store designer who provides intuitive design and branding, enhanced by brilliant strategy and development of online stores.

I was once an exclusive tea drinker until my client Mike Perry of Klatch converted me one afternoon with an Panama Esmeralda Lot 9 (which helped them win Micro-roaster of 2009) brewed from a clover. I found out that it wasn't that all coffee tasted like cigarettes and dirt – only bad coffee does.

Now like anything I do (design, art, soccer, cycling, running, hiking and cooking), I focused on learning how to make the next cup of coffee I brew the best one I've had.

About My Company:

ASTER* is a group of designers, web developers, strategists, marketers and problem solvers who collectively apply our talents to make our online retail clients more sales, and a better image. We've worked with coffee/tea and restaurants to create online solutions that enable them to succeed.

What is your favorite thing about the coffee industry?

There is an organic groundedness I feel from those passionate about what they do. I've met many of these types of people in the coffee industry.

Website:

http://asteravenue.com