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Permalink Reply by Denise Smith on July 23, 2008 at 9:30am

Well it was good to see Matt on Fox Business News but I don't understand why they choose to add Matt to the program because all they talked about was McDonalds vs Starbucks and they basically slammed the specialty coffee industry and made it sound like nobody cares about quality coffee repeatedly calling it "fruffy coffee".
I did like how Matt made a comeback at the end and stated that specialty coffee is an affordable luxury and that it's something that people don't have to give up.

Thanks Matt!

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Permalink Reply by The Barista Formerly Known As JavaJ on July 23, 2008 at 9:58am

youtube?

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Permalink Reply by Matt Milletto on July 23, 2008 at 10:06am

Hey guys,

Wow, what a whirlwind, I want to watch it and then comment on the Sbucks vs. McDonalds aspect, but I thought it was a great way to remind people that specialty coffee is just that. It went super quick and I had a lot more I wanted to say, but overall I think it is very positive exposure for independents, and for them to at least recognize there is a difference between specialty coffee from retailer to retailer.

Hope to get a copy of it, and post it here soon.

- Matt

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Permalink Reply by Matt Milletto on July 23, 2008 at 11:27am

Here is a link to the clip! Wow, not the easiest crowd :) They seem to love their McD's cup, but hopefully I was able to give a different perspective from the left coast :)

http://www.foxbusiness.com/video/index.html?playerId=videolandingpa...

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Permalink Reply by Jason Haeger on July 23, 2008 at 11:56am

I think that McDonald's is perceived as "better" because it's typically a lighter roast.

Coffee Snob? funny.

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Permalink Reply by thecoffeegirl on July 23, 2008 at 7:13pm

Look at you! BIG Time! Thank you for helping to expose the masses to specialty coffee and why we all love it!

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