Tags:
Fab. And I do agree!
Like I said, I do think personal preference has a lot to do with it, though I get what you are saying. Quality is a funny word and depends a great deal on its interpretation. Again, with parallels with the Fine Wine world, to me the supposed 'quality' French wines or champagnes do nothing for me, I much prefer Chilean reds that are under £5 because to me the flavour is better quality. But then, I know nothing about what goes in to producing those different wines - if I did, maybe my perception of the quality would be different. But without that knowledge, my only judge of quality is my personal preference. I am pretty sure the same would apply to coffee as well.
But as to 'X being a fine example of Costa Rican SHB' or something - I understand the concept, but who decides what is a good example? Aren't the cuppers being given too much power here?
My research project is called "Exploring the concepts of Quality and Waste in the Speciality Coffee Industry" - and so far my main problem is actually in defining 'quality' in the first place!!!
Fab. And I do agree!
Like I said, I do think personal preference has a lot to do with it, though I get what you are saying. Quality is a funny word and depends a great deal on its interpretation. Again, with parallels with the Fine Wine world, to me the supposed 'quality' French wines or champagnes do nothing for me, I much prefer Chilean reds that are under £5 because to me the flavour is better quality. But then, I know nothing about what goes in to producing those different wines - if I did, maybe my perception of the quality would be different. But without that knowledge, my only judge of quality is my personal preference. I am pretty sure the same would apply to coffee as well.
But as to 'X being a fine example of Costa Rican SHB' or something - I understand the concept, but who decides what is a good example? Aren't the cuppers being given too much power here?
I like where this could go. Problem is that coffee is viewed simply as fuel by so many of our customers...Just like there are still drinkers of swilly Zinfandel (sorry if you like it!) looking for a destination instead of a path. The path we're on is a long one.So, I wonder... you know how we equate coffee with fine wine?
Now, there is a bit of difference, but look at how wine is sold.
First they teach you about the wine and then you make your decision as to which one is right for you.
How can that process be further injected into coffee?
Are you enjoying Barista Exchange? Is it helping you promote your business and helping you network in this great industry? Donate today to keep it free to all members. Supporters can join the "Supporters Group" with a donation. Thanks!
© 2024 Created by Matt Milletto. Powered by