20oz Drinks??
This week I heard there were some people talking about adding a 20oz option at local shop I have done some work for... I think it's a bad idea. For a number of reasons but i thought I'd ask you guys what you thought about it....
Why not use 20oz?
Why not use 20oz?
Replies to This Discussion
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Permalink Reply by Jason Haeger on
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No to 20oz drinks for a variety of reasons.
I don't think I have much to add to what's already been said.
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Permalink Reply by Kathy Fadorsen on
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I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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I didn't mean or say that a business can survive without good service. I said it cannot survive on service alone.
Thus implying that there are other important factors to be considered in addition to service.
Of course, ever region and market is different, and it's best to push it as far as the market will bare. (that is, not in size, but in progression)
If not offering 24oz. drinks is cutting edge in your neck of the woods, then keep on rockin'.
It's about more than profit margin. And while you "let your customers choose what they want", did they tell you not to offer 24oz. drinks? Did they tell you to offer 12oz. drinks? Or did YOU make those decisions?
Do you write the menu, or do your customers?
Kathy Fadorsen said:I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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Permalink Reply by lindsaytron on
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the the barista in me says NO 20oz drinks, but the capitalist in me says yes.
even if the profit is smaller, it gets people in the door, and someone who thinks its okay to drink a drink 2 or 3x bigger than it needs to be will probably buy flavor shots and cookies and all sorts of other things...
20oz drip is a great way to make $
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Permalink Reply by Brandon Malcolm on
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is there such a thing as a 20 oz capp?!?! If you are sticking to a real traditional cappuccino formula then that would have just under 7 ounces of espresso in it...
Kathy Fadorsen said:I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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*ahem*~5.5oz*ahem* ;)
Brandon Malcolm said:is there such a thing as a 20 oz capp?!?! If you are sticking to a real traditional cappuccino formula then that would have just under 7 ounces of espresso in it...
Kathy Fadorsen said:I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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I am just saying I am not always right but no one is If the customers ask they get it if I can. If they ask my opion they would get something else. And to suggest I do not rescept coffee is wrong on your part.
Jason Haeger said:*ahem*~5.5oz*ahem* ;)
Brandon Malcolm said:is there such a thing as a 20 oz capp?!?! If you are sticking to a real traditional cappuccino formula then that would have just under 7 ounces of espresso in it...
Kathy Fadorsen said:I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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I did not intend to say anything about whether or not YOU have respect for coffee. It's on general terms, and it expands to customer perception as well.
I replied to your message, which should hopefully clear things up a bit.
Kathy Fadorsen said:I am just saying I am not always right but no one is If the customers ask they get it if I can. If they ask my opion they would get something else. And to suggest I do not rescept coffee is wrong on your part.
Jason Haeger said:*ahem*~5.5oz*ahem* ;)
Brandon Malcolm said:is there such a thing as a 20 oz capp?!?! If you are sticking to a real traditional cappuccino formula then that would have just under 7 ounces of espresso in it...
Kathy Fadorsen said:I disagree business can not survive without exceptional customer service each and every minute you are open and if that means selling someone a 20 oz brewed coffee or capp than thats what I do. I my choose another size for myself but I let my customers choose what is right for them.
Jason Haeger said:There is a balance between giving the customer what they want and paying the coffee its due respect.
Business cannot live on service alone.
Kathy Fadorsen said:I think you guys are over the top. I have a upscale coffee shop in a small town in ohio, and we offer large coffee drinks espresso based and brewed. small 12 oz 2 shots. medium 16 oz 3 shots we also ask if they want the 4 th shot and the 20 oz gets 4 shots. Our profit margin is the same for all sizes. We also have coffee shops in the area offering 24 oz latte's. I would offer the 24 oz size if I thought it was worth stocking the cup. Large is my best seller. followed by medium and small comes in last. I feel we are in bussiness to give the customer what they want, not what I feel is good for them. I have enjoyed coffee my whole life, and have lived long enough to realize some elses trash is some ones elses treasure.
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how 5.5? just curious. i don't want to get into the 20 oz drink debate I think they suck
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Italy loves bureacracy, and as it turns out, they have legislation about what is legally classified as a cappuccino. The volume converts to ~5.5oz.
I really wish I could find this stuff for times when I need to reference it. It exists. (waits for JavaJ to come in with a link to said law)
Not to mention, how many Italian cappuccino cups do you know of that exceed 6oz. total volume? Just saying.
Brandon Malcolm said:how 5.5? just curious. i don't want to get into the 20 oz drink debate I think they suck
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