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My experience is positive. Yes, pricey. It is important to go into a class with a mindset for listening for what you don't know. That is where the learning comes from. What we already know doesn't make a difference. A little coffee zen thinking.
Of course whatever education you take will certainly be added to your credibility. Heck, someone might say something that rocks your World and the next thing you know, you have ten stores!
18 years experience and I still don't know squat..
We are fortunate that our coffee vendor offers free training. At first, I used to pay my employees while they went to training, then realized that it is just too difficult to predict how long an employee will stay in my employ. I now have my potential employees go through training on their own time. That way, it is mutually beneficial should they decide to move on.
I also believe experience and training go hand in hand. I now always hire employees with experience, because even with the training, it takes at least 3 months to really be able to make coffee consistently, and I simply can't wait that long.
We are really lucky that Caffe Vita offers training. It is a great way for them to also ensure that their products are being served optimally.
ABC was the worst thing that ever happened to me. I haven't had a good espresso drink served to me at any local cafe since attending - and I try to visit a few every week. Ignorance truly is bliss. Matt spoiled me on day one with his creation of a traditional cappuccino.
My worst experience was with a large, local Hawaiian - based in Honolulu, roaster that has it's own coffee bar and offers tours. Without mentioning the name, I'm sure many of you can figure it out. Their coffee is served and sold in virtually every grocery store, drug store, and convenience store in Hawaii, not to mention several coffee shops. If they can't train their own employees properly, they certainly will not train you or your employees properly.
Here's the case:
I went into their cafe at 10:30 AM and it was empty. To be clear, it is an industrial area and not many people walking around during work shifts. I ordered a cappuccino as this is my standard. First thing I noticed when the young lady pulled the portofilter from the group head was that she did not wipe it off. Mistake 2 - the grinder doser had about two inches of ground coffee sitting inside (remember empty shop) so the ground coffee had been sitting for who knows how long - maybe two hours? Mistakes 3, 4 and 5 - she fills the portafilter, never tapping to settle the grounds, tamps once very lightly, and without wiping the loose grounds off, sticks the portafilter back into the grouphead, (mistake 6) without flushing out the grouphead. Of course the shot took about 7 seconds to completion. Mistake 7, 8, and 9 - she re-steamed milk that had been sitting I guess since the last customer, then added more milk, then re-steamed again (redundancy, I know). Mistake 10 - espresso is served in a "12 oz" take-out cup. Mistake 11 - she filled the cup to the brim with a mixture of over-steamed and under-steamed milk. Mistake 12 - she then served the drink to me.
The roaster's cafe made at least 12 mistakes making 1 cappuccino!
Obviously being a roaster, even a well known roaster does not mean they know how to make and serve drinks. This also brings into question the quality of the roast. Popular and good are not equal terms. I think getting professional training from a school like ABC offers a competitive advantage that really separates you from them.
One thing I found out, by questioning the servers (I would not call them baristas) that made my bad drinks, is that they don't care to learn. They had no idea about what beans were being served. They push a couple buttons, serve a few drinks, grab the paycheck and tips, and go home. That's poor management more than poor service.
So thanks a lot ABC, for taking away my bliss. But no doubt when I open my shop, I'll serve a much better drink than anyone else around here makes, and train my employees to learn more, and share their knowledge and passion with the customers. These are some of the values instilled at a professional school. How much is that worth?
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