I work in a fairly well known shop, and I need ideas.
I'm trying to get the door swinging more. It's essential that I not only increase foot traffic, but also cross/upselling.
I want to hear about what works or doesn't work in an indie shop in a large city.
Things we've done so far to minimize expenses:
*lowered COGS in all catagories
*raised all prices to compete with local shops
*decreased vendor costs in all areas
*decreased labor to bare bones coverage
The recession is hitting us hard all of a sudden, and it's a matter of folks coming in. We have a VERY limited marketing budget, so I'm looking for cheap, fun, guerilla marketing ideas.
How do you get your shop's name out? Do you utilize coupons or give aways? What brings people in?
Thank you for reading and contributing! I'm looking forward to hearing everyone's ideas!!
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