I recently moved my family from Williamsburg, Brooklyn to Connecticut for the space, and took a position leading the coffee portion of a brand new cafe/coffee shop in a small but wealthy town about an hour and a half away from NYC. Most residents work in NYC, or have at some point in their lives so I assumed they would be really into coffee, but I'm having incredible difficulty selling any of our single origin offerings. We sell between 100-150 espresso based beverages per day, about 75 cups of regular drip coffee per day, and about 10 single origin pour overs PER WEEK! I've tried to brew small batches of single origin in the fetco for a lower price then a pour over or other brewing method as well and ended up dumping about 95% of it. Am I wasting my time and the owners money by purchasing these coffees, or can I create a market for this, and if so, how? I will be holding a cupping soon, and if that doesn't increase sales, I will probably (unfortunately) be decreasing our single origin offerings dramatically. Any advice or help from business owners or coffee managers will be greatly appreciated!
P.S. I'm new to barista exchange so sorry for blowing it up with all my questions recently!
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