I would like to know what my fellow coffee shop owners/managers are doing to combat McD's 100 million dollar ad campaign...Personally, I know it is having an impact on my shop, but I know some of that has to do with the previous owners selling sub-par coffee cut with milk and syrup...I have some ideas involving some gorilla marketing tactics and offering customers the opportunity to come in with their receipt from whatever fast food joint he/she bought a coffee beverage from. We would match the price on the receipt for the same type coffee drink...it's the best I have and my advertising budget includes facebook, myspace, my webpage, maybe a youtube vid with some kinda horrible SNL rip-off (i.e., local adverts with locally available media are out of my price range)...My opinion: McD's is to gourmet coffee what my shop is to fast-food...
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