Forum

OK, so I am sitting in a coffee shop, thinking about the shop I plan to open soon.  I start to think about the very successful shops out there -- you know who they are.  I started to wonder about what makes them so successful? What do they do that is different from the so-so shops and the shops that are not very successful.  Is there a common denominator?  Is it location? Quality of coffee? Barista skills? Financial Management? Sure all of that plays into a shop being successful, but is there one thing that really gives them the 'wow' factor?

Any thoughts?

Thanks,

John