Over 20 years of experience training, selling, and service in the Specialty Coffee Industry.
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
no
Tell us more about your coffee shop or barista skills.
It all began for me back in 1991 with coffee and espresso training
courses from Mauro Cipolla, Italian style. Mauro is an internationally
acknowledged expert on coffee buying, roasting, blending, and extraction.
He first became interested in the art of roasting and blending when he
was growing up in Italy. He continued to hone his craft in the USA while working as an apprentice during his college years, working for an Italian roaster in Canada, in the early 1980's.
In 1985 Mauro and his family, founded Caffe' D'arte in Seattle Washington. Here they celebrated their vision of bringing a taste of Italy to the United States, in particular to Seattle, in the form of Italian style espresso.
I am fortunate to have had Mauro as my mentor in all aspects of coffee,
during my very early years in the coffee business. I learned a lot by working side by side with Mauro, and his charming family. They loved food, coffee, and family.
Gourmet Retailer Magazine featured Mauro, along with twenty four other
individuals from the United States, as coffee figure heads who contributed greatly to shaping small batch coffee roasting, as we know it today.
During the 1980's in Seattle, Caffe' D'arte and a handfull of other popular roasters began offering free classes on coffee and espresso, once or twice a week. These classes were free and open to the public. They set the bar for coffee education by sharing directly with the consumers of coffee.
Roasters began standardizing espresso beverage terminology, drink names, cup sizes, methods for evaluating quality, and of course adding latte' art.
The "espresso boom" began in Seattle area during the early 1980's, it
boomed from 1985-1995. People from all over the world flocked to Seattle. They came to learn the art of perfecting quality espresso.
During this period, a number of coffee people pioneered the way.
Three individuals from the Northwest were chosen by Gourmet Retailer Magazine and featured in a full page article for their achievements.
Those individuals were: Mauro Cipolla from Caffe' D'arte Coffee, Bruce Milletto from Bellissimo, and Howard Schultz from Starbucks Coffee.
In February 2005, I graduated in a group from Bellissimo ABC School in Portland, with a Coffee Business & Barista Degree 8-). It was a fun education! I learned about ways to help others to be successful in the coffee business. My class leaders were Matt Milletto, Bruce Milletto, and Ed Arvidson. I Enjoyed meeting and mixing with the other class members from across the United States. It was a great learning atmosphere.
This class led by qualified instructors who loved their jobs.
What cities or countries are you interested in traveling to?
Casablanca, Morocco
Paris, France
Palermo, Sicily
Lima, Peru
Maui, Hawaii
Java or Sumatra, Indionesia
About Me:
As a student of coffee, I have studied the product intensely, from plant to
cup since 1991. I continue to learn about coffee botany, growing methods, harvesting techniques, buying habits, coffee species, single origin, regions, roasting and blending, packaging, coffee preparation methods,espresso extraction, espresso mixology, milk properties, milk stretching, foam texturing and signature drink recipes. I always enjoy learning from others and sharing my experiences.
I am humbled by the fact that the more I learn about coffee, I discover there is much more to learn, and much still unexplained.
No doubt there are other coffee students out there, like myself, who agree that even in our life time, we can never learn everything about this wonderful beverage. Not even William Ukers or Dr. Ernesto Illy understood it all. Coffee still has wonderful secrets to discover. The real fun and satisfaction is in the learning journey, and this coffee student yearns for the next journey.
**Coffee wakes the body, lifts the mind, and befriends the spirit.
**One double macchiato breve to GULP!
**For me, the art of espresso beverage-presentation counts, only if the quality of taste pleases my taste buds.
**Did you know that the American Coffee Revolution began in 1773, during the British tea
tax rebellion. Well planned protests by patriots from emerging coffee houses,
and culminating at the famous Boston Harbor Tea Party.
The history of coffee reveals the future, as the past is repeated.
Once I submitted a specialty drink recipe under the Penn name of Randy Maine, and won first place in a summer drink contest :-)~ An iced licorice mocha was the winner which I named a Mocha Mist!
I gave the drink instant appeal by garnishing with whipped cream, a refrigerated licorice stick, ends clipped, and used as a thick solid color straw.
** I co-wrote and edited the original book Espresso Seattle Style, authored by Phillip Janssen. (Eventually reprinted under the title Espresso Quick Reference Guide) It is a soft bound book about espresso techniques, coffee trivia, espresso beverage recipes and coffee history. Currently it is in dire need of updating the techniques and coffee information. Phil & I had a great deal of fun preparing and writing it.
**I have had much enjoyment collecting some of oldest books on coffee,
some being very rare. I am looking to add to my collection. Do you know
anyone who is willing to sell or trade?
If so....Email me (thecoffeestudent@aol.com) or call me 425-269-3672
I love learning the future by studying the past. I enjoy exploring the minds of the early coffee savants, writers, researchers, and growers.
Here are a few examples of my much enjoyable book Collection:
Coffee: Its History, Cultivation, And Uses- by Robert Hewitt jr. 1872.
Coffee From Plantation To Cup- by Francis Thurber, Third Edition 1883.
Coffee-A Monograph of the Economie Species of the Genus Coffea-One-
by Ralph Holt Cheney, 1925.
The Saga Of Coffee- by Heinrich Eduard Jacob, 1935, first English printing.
Coffee, The Epic of a Commodity- by Heinrich Jacob, translated to
english, 1935.
A Story of King Coffee- by Costa Neves in 1942. (Brasil)
The Penny Universities by- Aytoun Ellis, 1956
Dictionary of Gastronomy- by Simon and Howe, 1970.
I own and enjoy many other espresso books, postcards, videos,
coffee paraphernalia, and informational pamphlets discussing best
brewing and extraction methods.
Coffee lovers, please consider:
We cannot take all the credit for coffee as we know it today.
What we know today has come from many years of coffee evolution. Hopefully we will remember the early pioneers who helped advanced our cause.
Where are we at in the coffee evolution of quality in the cup? Picture a large clock on the wall in your mind. Now consider the numeral 12(noon) as being the optimum quality. Think of the number 6(twelve thirty) as the worst quality. Where do you think we are over all as an industry?
Past history says coffee quality moves in cycles around the
clock, clockwise of course 8-). Noon being when coffee is at the point of optimum quality.
Since I entered the business.in 1985, I believe I witnessed
the clock move from twenty to 12 noon to ten past 12.
You may find this hard to believe but I feel that presently
we are in a decline of true quality coffee. We have begun to
let the dollar get in the way of what we began as a quality
crusade.
Yes, in my opinion, we are in the middle of a coffee-education
revolution, but we are also allowing faux information to
mingle with the truth.
So, what is the truth? Is it what you have been taught? Is it
based on empirical coffee facts or on what some one told you,
that knows a little more than you do?
Who among us is willing to test every theory in coffee
roasting, espresso extraction, texturing milk, or even
what pleases our customers?
About My Company:
Caffe' D'arte Coffee, a Seattle based specialty coffee roaster
provided me an opportunity to work in an exciting industry,
Coffee, the world's most popular social beverage.
Caffe' D'arte is a Traditional Italian Style Roaster founded
in 1985 in Seattle, by Mauro Cipolla and his family. They
migrated from Italy to build a better life in the United States.
Translated into english, Caffe' D'Arte means "The Art of Coffee". Roasting is surely a culinary art!
Mauro, our founder, was my boss and early mentor,was charismatic
and so passionate and knowledgeable about coffee, that when I
first met him, I listened to every word as gospel. Mauro used
demonstrations frequently to prove his points.
At his recommendation,
we were all encouraged to learn from other
coffee experts and compare notes. He used to say, Be a sponge!
Joe Mancuso, brother-in-law of Mauro Cipolla, is the General
Manager of operations. He and our two local owners Jeff and
Mark, lead Caffe' D'arte into the futue and a new direction.
All of our coffees are certified Kosher.
We have added organic, fair trade, and we have refined our
Alderwood Wood Roast to our bold, full bodied Italian style
coffee blends.
I am grateful for having the opportunity to represent such complex, flavorful, aromatic coffees. In general, the Caffe' Darte coffee profile is intense in flavor, and carrys a hint of cocoa, recognized during the swallow, at the back of one's throat.
Each of our blends has a pleasant, natural coffee aroma.
However each is unique in flavor due in part to the individual
varietals that comprise each blend recipe. Of course the degree of roast, and the marrying process contribute greatly to the consistency of each taste profile.
I am proud of my contribution in sales for Caffe' D'arte to
the local coffee market in the Seattle metro area.
I get satisfaction and a sense of accomplishment by performing
my work in my territory each day with an urgency, as if it
were my own company. I feel responsible for the succes or
failure of my assigned territory.
What is your favorite thing about the coffee industry?
Meeting other people in the industry who have developed a passion for coffee, its history and its tradition.
thank you very much.
our magazine is target in main china,
so we are in chinese.
also our web site is in chinese.
please write us your informationg and articles.
Well, I spent many time and I worked in NY,NY..then I've been engaged in different expo..Seattle, Boston, Atlanta, working usually for Coffee roasters or syrups producers..
Cipolla?..No, I'm sorry but I never heard about him (but you know..we Italians are very very numberous!!..hahaha!)
Have an Happy New Year!!..here is as usual, cold and damp!!
Ciao
Vittorio
Rich, I prefer the Asian Pacific or African coffees (Sumatra, Etheopian, etc). Always considering new brands to the web site under my Local Roasters category. This was built to focus on Local Roasters to promote their niche roast profiles.
Have a great week.
tnx for the comment. yes our company is arrawabit international and we are the exclusive destributor of coffee mauro, ghirardelli products, stasero products and others which are using at a cooffee shop in Arab country.
Absolutely! I look forward to. One of my engaged best friends is in Seattle and have no doubt I will be visiting you in the future! Will definitely stay in touch.
Cheers. Elizabeth
**Where did you grow up? I was born and grew up in Wellington, New Zealand. My father travelled quite often when I was young- he was seconded to do work for WHO in Malaysia, Albany and Geneva. Sadly in those days we as kids did not get to travel alng with him, but his stories (especially about Malaysia) got me interested in Asia
**How many languages do you speak, and what is your primary?
English is my native tongue, I also speak pretty fluent Indonesian/Malay, Javanese and French
**How did you get involved in both wholesale and retail coffee? This is a long story but it involved a rainy day in Wellington, a car accident, and an accidentlmeeting with an immigrant... all three seperate occurances but added up to me getting into specialty coffee
**Why Indionesia? The best arabica in the world (I reckon), so many origins in such a huge and diverse country. I was one of the first foreigners to get involved here, although now there is a rapidly growing industry.
**What do you know about the coffee history of Java related to the world'sfirst well known coffee blend? I have researched quite a bit into the Mocha-Java story, as well as the monsooning of coffees. A lot of the Java came from where Merdeka Coffee roasts, thst is the Sukabumi-Pelabhuan Ratu area which is south of Jakata (then Batavia). Later the Dutch expanded "Plantation" economics through Central and East Java. Despite what many people think, Java was the primary Coffee growing island in Indonesia until well into the 20th Century...
I envy your lifestyle and admire your passion.
I am very, very lucky to have had the opportunity to live in Indonesia and work so closely with coffee and the people who grow it here.
Mentors-
Terry Davis, Mike Delgetto for sales(Franke), Linda Smithers, and Tom Palm showed me around and intro me to a lot people when I was starting out.
Thanks Rich! I did just start at Zoka and I'm happy to be a part of the coffee community in seattle! I would love to stop by Caffe D'arte sometime! Also is Caffe D'arte or anyone you know looking for a roaster or someone to be a part of a roasting department? My boyfriend is moving to Seattle from WI and is a roaster looking for work here. We have both been involved with the coffee world for 6 years. Let me know if you hear anything. thanks! I look forward to checking out Caffe D'arte!
hey Rich, thanks I will let him know to contact you. He is also a member on barista exchange under roasters. He is on my friend list, John Battaglia. I'm sure he will be in touch. Thanks again! Have a good rest of your week!
Haha, yes they do bite. But luckily, we only collect from wild civets, so there is no contact. We rescued a bunch of them from the illeagle meat market in the Philippines and we released them in to a shaded coffee forest area. I started it all as an animal conservation project and it turned in to a coffee venture through time. Anyways, I know what I do is a bit unorthodox for many baristas and roasters, but its been a hell of an adventure doing it. Take care buddy!
Hi Rich -- wow it's time for a coffee! By the way: the weather: -24°C (-11° Fahrenheit) this morning in Moncton but it is going up to -19°C (-2° Fahrenheit), with lots of sun and a little cloud. -- have a great weekend - Steve
Hey Rich,
You flatter me! The boat thing is just an obsession and play on words that to me represents Michigan. I grew up on a lake with a river in my backyard. My roommate in college did crew and was always begging me to join but he was always going to bed at 9 and getting up at 5 to go run 20 hills and all other kinds of pain. Thanks for the kind words and inspiration.
Wow, you have an excellent background! I hope to be as well educated in the coffee industry as you sometime in the near future. =] Hope all is well. Take care.
wow... i'm humbled by your friend request, hope to learn all that i can from you... as you are probably aware, i haven't been at this very long. But, i'm anxious to learn all i can, and continue spreading the awesome word of great coffee to those who come through the OFC! thanks ;-)
Hey Rich,
I plugged that OTHER roaster who has price and quality because I've never had your beans on my machine, properly dosed and extracted. plus I don't know how you are priced. so help me out. get me some beans and some prices and go post on either the Michigan Coffee Connection discussion or group (not sure which one is more best yet).
Kurt
Thank you for the kind words. It is amazing to network within a group of people with such genuine devotion to the art. We will continue to try and change the way Cleveland understands coffee. Thanks--hope to see you in Portland!
Hey, thanks for the great information! I found both the short, and "long" (which really wasn't that long, haha) answers to be very informative. =] Thanks. Hope you have a great weekend... Any books you can recommend to further my knowledge on different types of espresso?
side by side with my cloud 9 and a few folks who understand espresso. looking forward to it. thanks and let me know what i can do, if anything to help you out or just return the favor.
Hey Rich, Thanks for the super cool words about my video interview. When you are doing what you love and doing it the way you love to do it those types of things come easy, I guess. Plus the guy who did it is an expert. I don't think I can say enough about how crafty he was in setting up the scenes, elevating my game and keeping it real so that my true nature could be shown. If you ever want a bad-ass video done I highly recommend hiring andy dragt. You can check out his work at: Because roasting coffee wasn't meant to be an industrial operation.
Thank you Rich. I sit behind a computer most of the time and rarely actually get time to be behind the bar...just talk about it with customers all day. This is a nice venue to share with others. Glad you liked what I had to say.
hey , my name is Sophie and i am trying to start a coffee bussiness in the south. Would it be ok to ask you some questions about how you started your business. Did you ever have a coffee shop? Any info would be appreciated.
I'm sending you some of my Cloud 9 espresso. I took it a little darker this time around after being inspired by the performance of your blends. I really liked the way they poured and the bold flavor stood out well in milk. There's no asian coffee, robusta or brazil YB. Will go out tomorrow. Thanks for your interest and help. After this, remind me to ask you about those espresso classes you attended in the 80's. I want do start one here.
Thanks for the comments Rich and take care! Visit our Flickr site at http://www.flickr.com/coffeekids to see photos of our partners at work. Or check out http://www.coffeekids.org to find out how you can help.
Hi Rich,
I and my family once lived in Seattle, actually Mercer Island befor the Starbuck
became the public. We really enjoyed Seattle especially Apr. - Oct., you know. I do not know, you have a interest or not, Have you ever heard a Eco-Friendly Coffee Filter? Bcz I'm currently trying to promote this product in USA and Canada since I have received an exclusive sales licence recently.
This is made in Denmark, called MillCaffe, made of the easy degradeable material polypropylene whichis same material used for a nursing bottle.
A single MilleCaffe filter can be used for more than 1000 pots of coffee.
This filter good for any V shaped dripper include coffee machine.
Currently used at EU, and Japan, Taiwan and Korea.
Sells 700 (around $7.50) Japanese yen at shops.
Is this product attract people in Seattle ?
What do you think?
Hi Rich, I will be happy to show you the cart and my operation. Would you call me on my cell 425-269-4326 to be sure I am at the store. I am moving between home and work.
Look forward to meeting you.
Thanks
Hi Rich,
I will be at Javart tomorrow at 10:00 meeting with a client. I have an appointment in Bellevue at 11:00 am and a meeting at home at 2:00 pm. I cam meet with you on Friday. Let em know. Thanks
My name is Kevin Leffler and I am with Finest LED Signs! I am an Independent supplier up here as well and would love to network with your people to provide Marketing solutions for the their Barista's & Coffee House's
Here is our web site www.finestledsigns.com or www.expandasignusa.com
Take care Rich and looking forward to hearing from you!
Sriley
Dec 17, 2008
cafe sweets
our magazine is target in main china,
so we are in chinese.
also our web site is in chinese.
please write us your informationg and articles.
Dec 22, 2008
vittorio
Cipolla?..No, I'm sorry but I never heard about him (but you know..we Italians are very very numberous!!..hahaha!)
Have an Happy New Year!!..here is as usual, cold and damp!!
Ciao
Vittorio
Dec 27, 2008
Will
Jan 1, 2009
Jason Haeger
Jan 2, 2009
Dale Harris
Jan 3, 2009
Rich
Have a great week.
Jan 4, 2009
Miles Small
Jan 8, 2009
edward
Jan 8, 2009
Elizabeth
Cheers. Elizabeth
Jan 8, 2009
Elizabeth Snodgrass
Thanks! I'll pass the greetings along!
Elizabeth
Jan 9, 2009
Ary Laudeman
Jan 9, 2009
Alun Evans
**Where did you grow up? I was born and grew up in Wellington, New Zealand. My father travelled quite often when I was young- he was seconded to do work for WHO in Malaysia, Albany and Geneva. Sadly in those days we as kids did not get to travel alng with him, but his stories (especially about Malaysia) got me interested in Asia
**How many languages do you speak, and what is your primary?
English is my native tongue, I also speak pretty fluent Indonesian/Malay, Javanese and French
**How did you get involved in both wholesale and retail coffee? This is a long story but it involved a rainy day in Wellington, a car accident, and an accidentlmeeting with an immigrant... all three seperate occurances but added up to me getting into specialty coffee
**Why Indionesia? The best arabica in the world (I reckon), so many origins in such a huge and diverse country. I was one of the first foreigners to get involved here, although now there is a rapidly growing industry.
**What do you know about the coffee history of Java related to the world'sfirst well known coffee blend? I have researched quite a bit into the Mocha-Java story, as well as the monsooning of coffees. A lot of the Java came from where Merdeka Coffee roasts, thst is the Sukabumi-Pelabhuan Ratu area which is south of Jakata (then Batavia). Later the Dutch expanded "Plantation" economics through Central and East Java. Despite what many people think, Java was the primary Coffee growing island in Indonesia until well into the 20th Century...
I envy your lifestyle and admire your passion.
I am very, very lucky to have had the opportunity to live in Indonesia and work so closely with coffee and the people who grow it here.
Jan 10, 2009
Alun Evans
Jan 11, 2009
Mike Love
Terry Davis, Mike Delgetto for sales(Franke), Linda Smithers, and Tom Palm showed me around and intro me to a lot people when I was starting out.
Jan 13, 2009
elicia
Jan 14, 2009
elicia
Jan 14, 2009
Dustin Butler
Jan 16, 2009
Steve MacDowall
Jan 17, 2009
Kurt Stauffer
You flatter me! The boat thing is just an obsession and play on words that to me represents Michigan. I grew up on a lake with a river in my backyard. My roommate in college did crew and was always begging me to join but he was always going to bed at 9 and getting up at 5 to go run 20 hills and all other kinds of pain. Thanks for the kind words and inspiration.
Jan 17, 2009
Jesline
Jan 18, 2009
Dustin Butler
Jan 18, 2009
Mo Hautala
Jan 19, 2009
daniel
Jan 20, 2009
Mo Hautala
Jan 20, 2009
Kurt Stauffer
I plugged that OTHER roaster who has price and quality because I've never had your beans on my machine, properly dosed and extracted. plus I don't know how you are priced. so help me out. get me some beans and some prices and go post on either the Michigan Coffee Connection discussion or group (not sure which one is more best yet).
Kurt
Jan 21, 2009
Mo Hautala
Jan 21, 2009
daniel
Jan 22, 2009
annalie glazen
Jan 23, 2009
Mo Hautala
Jan 23, 2009
Kurt Stauffer
Jan 25, 2009
Mo Hautala
Jan 26, 2009
Kurt Stauffer
Jan 27, 2009
Brian Davey
Jan 29, 2009
Adrian Badger
Jan 29, 2009
william kevin emmons
Jan 30, 2009
sophie
Jan 30, 2009
Melissa
Jan 31, 2009
sophie
Jan 31, 2009
Kurt Stauffer
Feb 2, 2009
Coffee Kids
Feb 10, 2009
Jefferson Adrian
Feb 11, 2009
Patrick Meehan
Feb 15, 2009
eve
Feb 19, 2009
Stewart Hime
I and my family once lived in Seattle, actually Mercer Island befor the Starbuck
became the public. We really enjoyed Seattle especially Apr. - Oct., you know. I do not know, you have a interest or not, Have you ever heard a Eco-Friendly Coffee Filter? Bcz I'm currently trying to promote this product in USA and Canada since I have received an exclusive sales licence recently.
This is made in Denmark, called MillCaffe, made of the easy degradeable material polypropylene whichis same material used for a nursing bottle.
A single MilleCaffe filter can be used for more than 1000 pots of coffee.
This filter good for any V shaped dripper include coffee machine.
Currently used at EU, and Japan, Taiwan and Korea.
Sells 700 (around $7.50) Japanese yen at shops.
Is this product attract people in Seattle ?
What do you think?
Mar 4, 2009
Sarah Dooley
Mar 11, 2009
Settie Safa
Look forward to meeting you.
Thanks
Mar 15, 2009
Settie Safa
I will be at Javart tomorrow at 10:00 meeting with a client. I have an appointment in Bellevue at 11:00 am and a meeting at home at 2:00 pm. I cam meet with you on Friday. Let em know. Thanks
Mar 18, 2009
Bart A Rogers
Mar 28, 2009
Kevin K. Leffler
My name is Kevin Leffler and I am with Finest LED Signs! I am an Independent supplier up here as well and would love to network with your people to provide Marketing solutions for the their Barista's & Coffee House's
Here is our web site www.finestledsigns.com or www.expandasignusa.com
Take care Rich and looking forward to hearing from you!
May 13, 2009