The Sweetbird range of syrups, sauces and smoothies was the first range to gain the use of the internationally recognised seedling symbol from the Vegetarian Society. This has helped it become a popular brand among those businesses looking to take advantage of the UK’s booming multi million pound ethical market.

With the number of vegans in the UK increasing from 120,000 in 1994 to just over 1.3 million in 2007* and now accounts for almost 2.2% of the UK population with this figure expected to grow to around 5% within the next few years. As a result the Sweetbird range has had all its syrups, blended smoothies, ready to drink smoothies as well as the Sweetbird chocolate sauce approved by Bristol based international vegan group Viva! (www.viva.org.uk)

“We are proud to have the world’s first range of Vegetarian and Vegan certified coffee shop and catering products that will reassure those consumers that are looking for ethical, animal free products that the syrup, sauce or smoothie that they are using meets their exacting standards. With this booming demographic showing no signs of abating; we are once again glad that Sweetbird is an innovator and leader in the catering supply field.” Enthused Paul Maxwell of Sweetbird.

Sweetbird has been a popular brand since its launch in 2005, the ever popular full range of over 35 coffee syrups are all free of artificial colours, preservative, flavours and GMO free. The introduction at last year’s Caffé Culture Show of the all new ethically sourced, 100% real fruit ambient storage smoothie from Sweetbird also gained the brand further praise from those in the industry.

“I’m delighted that the range of Sweetbird smoothies, syrups and sauces have made the grade and been approved to use the Viva! vegan symbol. Now customers can sit back and enjoy a tasty dash of syrup with their coffee, or enjoy a healthy drink on the go, safe in the knowledge that they’re free from hidden nasties!” commented Angie Greenaway, Sales & Promotions Manager, Viva!

For more information about the newly approved vegan lines from Sweetbird please visit www.heysweetbird.com

*DEFRA Public Attitudes and Behaviours toward the Environment 2007