After the difficult second album ‘Sweet as Syrup’, prog-rock legend, coffee raconteur and maestro of all things flavoursome; Sweetbird, is taking to the road to allow his many adoring fans the chance to sample why the little bird from across the pond is such big news.The ‘Born to be Sweet’ tour has already played out to a packed crowd at the Southwest Food Service Expo (Dallas, Texas June 2009) and the next leg of the tour looks to build upon the growing popularity of Sweetbird and his range of free from artificial colors, flavors and preservatives smoothies, syrups and sauces.Tour roadie and Sweetbird spokesperson Amber Boulton commented “We are all excited by the prospect to bringing the Sweetbird experience to venues across the world over the next few months. We are making sure that the world knows about the great range of syrups, smoothies and sauces that are in the Sweetbird range all of which are free from artificial colors, flavors, preservatives and genetically modified ingredients as well as being approved for vegan and vegetarian diets.”The Sweetbird range was launched back in 2006 and has steadily grown to become the must have choice for the stylish barista and coffee shop owner looking to offer their customers an alternative to those products that are artificial and synthetic.The full range of over 50 Sweetbird products will be supported on this tour by the Zuma range of hot chocolates, frappe mixes and chia powders; all of which are approved by the Vegetarian Society UK and are free from artificial colours, flavours, preservatives and genetically modified ingredients. The Zuma range has recently won gold at the world renowned Great Taste Awards beating 3850 other products to win gold.The Sweetbird world tour is as follows:Seattle Coffee Fest - Seattle, Washington- 25th to 27th September 2009SCAA Show 2010 - Anaheim, California- 15th to 18th April 2010NRA Show 2010 - Chicago, Illinois- 22th to 25th May 2010World Barista Championships @ Caffé Culture – London, United Kingdom – 23rd to 25th June 2010NACUFS - San Jose, California - 7th to 10th July 2010Those looking for more information on the Sweetbird range of products should visit www.heysweetbird.com or telephone 866-575-6901 or email info@heysweetbird.com. For more information on Zuma please contact Performance Restaurant Source on 866-575-6901 or email info@heysweetbird.com
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Sweetbird likes his fruit smoothies and is rather proud of them, but many people have asked how Sweetbird has been able to make his smoothies so delicious but with such a long shelf life and no need for chilled storage?Well, the magic lies in how the smoothies are produced. They are made with concentrated fruit juice and purees from a number of fruit growing co-operatives around the world which are certified to international fair-trade standards. It’s not just the ethically sourced fruit, but also the most environmentally responsible method of production. Using concentrates and pulps results in a smoothie with a lower carbon footprint (around 37.5% less carbon is produced from smoothies using concentrates than those using fresh fruit).But that is just the start. Unlike many of Sweetbird’s competitors, each bottle is made on the same line as the filling process, all of which is contained within a sterile environment. This means the bottles are not stored therefore eliminating the risk of dust or bacteria entering the bottle before being filled.Like all fruit smoothies Sweetbird’s are flash pasteurised (heated to between 80oC – 90oC for around 20 seconds) which kills off any nasties and retains the nutrient content. Before being filled with smoothie, every bottle is gas flushed with Nitrogen to help prevent oxidisation of the smoothie and to prevent any dents appearing in the bottle. This is also the reason why you may here a ‘pppssscchh’ when you open the bottle - it is not a sign that the smoothie has started fermenting!Sweetbird likes to make sure that our smoothies start their life in the celebrity style that they deserve, so we take a picture of each bottle to make sure they meet his impeccable standards. Once this is done they are wrapped up and shipped out.So is that all that makes Sweetbird Smoothies great? Well not only are they made from ethically sourced fruit, have a lower carbon foot print of many traditional smoothies, use a 100% recyclable PET bottle, been approved by the Vegetarian Society and for vegan diets by Viva! but they’re also lip smackingly good.
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The Sweetbird range of syrups, sauces and smoothies was the first range to gain the use of the internationally recognised seedling symbol from the Vegetarian Society. This has helped it become a popular brand among those businesses looking to take advantage of the UK’s booming multi million pound ethical market.With the number of vegans in the UK increasing from 120,000 in 1994 to just over 1.3 million in 2007* and now accounts for almost 2.2% of the UK population with this figure expected to grow to around 5% within the next few years. As a result the Sweetbird range has had all its syrups, blended smoothies, ready to drink smoothies as well as the Sweetbird chocolate sauce approved by Bristol based international vegan group Viva! (www.viva.org.uk)“We are proud to have the world’s first range of Vegetarian and Vegan certified coffee shop and catering products that will reassure those consumers that are looking for ethical, animal free products that the syrup, sauce or smoothie that they are using meets their exacting standards. With this booming demographic showing no signs of abating; we are once again glad that Sweetbird is an innovator and leader in the catering supply field.” Enthused Paul Maxwell of Sweetbird.Sweetbird has been a popular brand since its launch in 2005, the ever popular full range of over 35 coffee syrups are all free of artificial colours, preservative, flavours and GMO free. The introduction at last year’s Caffé Culture Show of the all new ethically sourced, 100% real fruit ambient storage smoothie from Sweetbird also gained the brand further praise from those in the industry.“I’m delighted that the range of Sweetbird smoothies, syrups and sauces have made the grade and been approved to use the Viva! vegan symbol. Now customers can sit back and enjoy a tasty dash of syrup with their coffee, or enjoy a healthy drink on the go, safe in the knowledge that they’re free from hidden nasties!” commented Angie Greenaway, Sales & Promotions Manager, Viva!For more information about the newly approved vegan lines from Sweetbird please visit www.heysweetbird.com*DEFRA Public Attitudes and Behaviours toward the Environment 2007
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Sweetbird has rigorous standards and will only give his seal of approval when he is sure that all the nasty bits have been removed. Nothing artificial, phony or fake goes into any of the Sweetbird syrups, which have been packed full of natural flavours to give a mouth watering aroma when used with hot or cold drinks. With 33 flavours to choose from it’s not difficult to see why that are becoming the must have syrup amongst European baristas and with each 1 litre bottle contains 66 two pump servings (that’s 15ml per serving) the natural flavours will work wonders in the drinks of your choice.The full Sweetbird Syrup range is completely animal free and offers your vegetarian & vegan customers a chance to add a little syrup love to their soy latte. All Sweetbird Syrups have been approved by the world’s oldest and most respected vegetarian society (www.vegsoc.org) and for vegan diets by Europe's largest vegan group Viva! (www.viva.org.uk) to reassure your customers.Commenting from his beach front villa in Antigua, Sweetbird wants to reassure all readers of Barista about his commitment to natural products “I don’t like fake things in my syrups or sauces as they bring me out in a nasty rash. As a result I have instructed my minions to remove all the nasty stuff and use the finest and naturalist ingredients possible. I personally consider Sweetbird syrups to be the best on the market and allow all talented and attractive Baristas to create superb hot and chilled drinks. Now if you don’t mind I have to work on my tan.”The 33 all natural flavours includes 17 hot syrups including Chocolate Mint, Vanilla, Toasted Marshmallow, English Toffee and White Chocolate; 12 chilled fruit syrups including Raspberry, Strawberry, Peach, passion Fruit and Cherry, 3 Iced Tea syrups and 1 Chai flavoured syrup. The full range of Sweetbird products can be seen at www.heysweetbird.com.
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It’s one thing to claim that your Smoothies are the best; it’s another to have a national weekly magazine proclaim it to their 300,000 readers. More magazine is one of the UK's best selling woman’s titles on the market. With its band of loyal readers it has become the perfect way to reach the highly important 18-24 ABC Female demographic. When it proclaimed that Sweetbird Strawberry Blended Smoothies are one of the five best detox smoothies, Paul Maxwell from Sweetbird wasn’t surprised.“It’s a great to be validated by a national weekly magazine that everyone agrees the smoothies you are selling really are great! It is fantastic to get such a boost and just as the beginning of the summer season. Sweetbird Strawberry blended smoothies have seen increased sales since the article was published showing the power that independent reviews in magazines such as More have on driving product sales. We love Sweetbird Strawberry blended smoothies and now we know so do many thousands of More readers.”The full range of Sweetbird blended smoothies were first launched in 2006 and since become one of the biggest selling brands of blended smoothies in Europe. Specifically developed to have a mouth watering taste when blended with ice and water, these 99% fat free smoothies come in Strawberry, Banana, Wildberry, Peach, Mango and Strawberry & Banana and are the only blended smoothie range to be certified by the Vegetarian Society and for vegan diets by Viva!.For more information about Sweetbird products please visit www.heysweetbird.com.
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Sweetbird has been hitting the road all over the UK to promote the recently launched 100% real fruit smoothies. The Sweetbird-mobile, first seen at the Caffe Culture Show in London back in May has been winging its way around the country to attend some of the hottest events of the summer. The striking 1960’s VW camper van has also being doing a tour of cafes and coffee shops in the south west and plans are already underway to get further away from his nest.But it’s not just retailers who will get the Sweetbird experience, a national tour of Universities will be starting in September, to help promote the Sweetbird brand to a core smoothie consuming demographic. Sweetbird has already visited Glastonbury Festival, where they were offered at the VIP bar backstage at the Pyramid Stage to a host of celebrities such as Amy Winehouse, Neil Diamond, Beth Ditto of the Gossip and the living legend Shakin’ Stevens. Sweetbird was also at the world’s largest Vegan Festival, attended by over 11,000 people and internet gossip site, Popb*tch’s charity cricket match (at which we can neither confirm nor deny that ex-Eastenders heart throb Dean Gaffney indulged in Sweetbird 100% fruit smoothies and Byron Bay Cookies).“We will be heading to a town near you over the next few months to install a little love for our little feathered friend, Sweetbird. The response that we have been getting is phenomenal, people’s faces light up at the sight of the van and it causes quite a stir. It is a great way to build the brand to consumers and retailers alike.” Commented Paul Maxwell at Sweetbird.For more information on Sweetbird please visit www.hetsweetbird.com
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