Congratulations Urnex Brands, a bX partner on the news of your selection for the WBC! Check out there Barista Exchange profile and say hi.

January 2, 2009 (Yonkers, NY) -- Today, Urnex Brands, Inc. / Puro Caff Group announced that it has been selected as the “Official Cleaning Products Sponsor” of the World Barista Championship (“WBC”) for 2009 - 2011. Both Cafiza® Brand and Puro Caff® Brand Espresso Machine Cleaning products were tested and proven to meet the exacting technical standards required by the WBC.

In response to being named the “Official Cleaning Products Sponsor” President, Joshua Dick, said, “We are honored to have been selected to be involved with this exciting and entertaining event. The energy and enthusiasm displayed by competitors from around the world is unparalleled. The WBC is at the forefront of advancing the art of the Barista and simultaneously introducing the world to coffee excellence.”

The 2009 World Barista Competition featuring competitors from 56 countries will take place April 16-19 during the Specialty Coffee Association of America’s 21st annual Symposium and Exposition in Atlanta, Georgia.

Urnex Brands, Inc. is the world’s leading manufacturer of specialty cleaning products and accessories for the coffee and espresso industry. Founded in 1936, the company manufactures and distributes its products to more than 50 countries around the world. Urnex Brands, Inc. is proud to offer a portfolio that includes 11 NSF certified products and 5 that are OMRI Listed (Organic Materials Review Institute) products. For more information, please feel free to contact Urnex Brands, Inc. by telephone at +1.800.222.2826, or via email to info@urnex.com. Contact: Amy Gross