I'm a really tight pricing guy. I'm going to be switching my espresso menu to a higher quality. By that, I mean switching to a GMO free, grass-fed, organic milk, and paying more for much better tasting espressos. In doing this, I am also going to eliminate my large sized latte's off of our menu. I will have a 10 n 14 oz latte, and I will go with an 8 oz cappuccino only.
When I break down my drinks I do it with the high average amount of milk use, and a pretty exact gram amount of espresso. Since I pull double shots only, I factor a double shot for both small and medium cafe lattes. New espresso is going about .02 cents a gram, and milk is at about .05 cents a fluid oz. And my paper cost for small is .13, medium is .16.
Before, I always factored my paper in at base cost with my ingredient cost, and then went on sales percentage going for anywhere between 20-30% COG. But I've been thinking deeper lately. The cost of paper. Should I make it like my retail items and sell at 50% COGS since I don't technically craft the cup? Should I sell it at cost at .13-.16 in addition after my Mark-up to ingredients? Or should I continue including into my base cost. What do you do at your cafe, and what is your reasoning? We also have ceramic cups. I don't change the price of my drinks if they use a ceramic instead. Is that unethical from a sales perspective?
10 oz latte with paper included in base: 2.95 retail (cost/.3)
10 oz latte with paperx2 added afterwards: 2.75 retail (cost ing./.3)+(paper x 2)
10 oz latte with paper cost added afterwards: 2.65 retail (cost ing./.3) + paper cost
The nickels and dimes make a huge difference in the coffee world.
(we take any extra steamed milk, which usually isn't much, and keep it in a steel pitcher in the fridge. If someone orders a smoothie or blended espresso, we use the extra milk in that.)
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The way I see it, Cost of Goods Sold means cost of goods sold. If you do anything other than your first scenario, the cost of the goods you sold will be higher than 30%.
Also, there is cost associated with your ceramic cup - you had to buy it, it will have a finite life span, and you'll have to pay to replace it when it breaks. I wouldn't hesitate to charge the same as a takeaway.
50% COGS? I like the optimism!
But really, your pricing should be based on 25% COGS. And include the paper and condiment costs.
As a comparison, we charge $4.25 for a 12z latte.
Danny,
I agree with Jay and Jeff.
We're about 23% on our latte COGS. The smaller you are, the more important it is to have a firm grasp on your numbers.
And re-using any milk is bad practice. It is a health hazard. It exists at and unsafe temperature as it cools to the "proper" temp in the fridge. And if you practice and learn the correct amount when you steam milk for lattes, there should be next to nothing left over.
I knew a place that pulled stir sticks out of their trash, rinsed and reused them just to save a buck. They're not in business any more. Please, dump all your extra steamed milk, or you will wind up being that guy.
And raise your prices or it will be a tough road.
Not to go too far down this side path, but there is a difference between cooking a milk-based dish and then chilling it quickly through the "danger zone" and the way it's often done in coffee shops that save leftover milk.
For starters, these gourmet dairy-based dishes are done that way because it's the proper way to do it, not as a means of minimizing waste. Also, they should be chilled quickly. Depending on the model, small undercounter fridges are good at keeping things cold, not so good at making them cold.
Have you tried leaving an accurate thermometer in that milk pitcher and watching what happens? I'd be curious to see how long it takes to get below 40 degrees. Probably longer than one might think. My other concern would be that every time you dump a little warm milk in there the temp of the whole mass rises back above 40 again. Plus you're pulling it out to use it. I'd be willing to bet that, depending on who's on bar, the contents of that pitcher spend hours in the danger zone each shift.
Keeping steamed milk in the fridge and reusing it for blended drinks. Im having some trouble grasping that. Not judging at all just wondering if youve had any issues with that.
Not to go too far down this side path, but there is a difference between cooking a milk-based dish and then chilling it quickly through the "danger zone" and the way it's often done in coffee shops that save leftover milk.
For starters, these gourmet dairy-based dishes are done that way because it's the proper way to do it, not as a means of minimizing waste. Also, they should be chilled quickly. Depending on the model, small undercounter fridges are good at keeping things cold, not so good at making them cold.
Have you tried leaving an accurate thermometer in that milk pitcher and watching what happens? I'd be curious to see how long it takes to get below 40 degrees. Probably longer than one might think. My other concern would be that every time you dump a little warm milk in there the temp of the whole mass rises back above 40 again. Plus you're pulling it out to use it. I'd be willing to bet that, depending on who's on bar, the contents of that pitcher spend hours in the danger zone each shift.
A refrigerator is wholly unsuited to chilling hot/warm product. By adding hot product to the fridge, you're also raising the interior temperature of the fridge and leaving yourself open to danger zone contamination of all its contents.
The better route is to place a container (probably stainless) in an ice bath and add the milk to that. The contact ice/water combination will draw the heat out of the leftover milk faster and help prevent bacterial development.
And while you're "saving" some money by reusing the leftover milk, I think that savings will be quickly depleted if you ever get his with a food poisoning charge. I use pretty expensive milk and we discard leftover milk because it's not worth the risk and financial exposure.
Alright. That's probably enough feedback to convince me not to save milk. I'm actually not apposed to it. It encourages me and all my staff to put more into drink prep and that's a really great thing. I'm just really glad I have a place to get feedback. When I first started out the previous owners didn't know enough about espresso to give me any good advice, and there was nothing easy to access (and really, there still isn't) that goes over this kind of stuff.
Jay Caragay said:
A refrigerator is wholly unsuited to chilling hot/warm product. By adding hot product to the fridge, you're also raising the interior temperature of the fridge and leaving yourself open to danger zone contamination of all its contents.
The better route is to place a container (probably stainless) in an ice bath and add the milk to that. The contact ice/water combination will draw the heat out of the leftover milk faster and help prevent bacterial development.
And while you're "saving" some money by reusing the leftover milk, I think that savings will be quickly depleted if you ever get his with a food poisoning charge. I use pretty expensive milk and we discard leftover milk because it's not worth the risk and financial exposure.
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