Those nifty cups. They come with little plastic lids to keep the grinds fresh. They might be uniquely Brazilian. Some judges like them and feel the aromas from the ground coffee are more concentrated. Others noted that the lids are rather hard to pull off and aromas might be too concentrated.
John Cossette of Royal, Darrin Daniel of Allegro, Joao Batista Jardli of SAAG Brazil, Takahisa Toda of MC Coffee Brazil, and Wendy de Jong of Tony's.
There's also an awful lot of hot water in Brazil. If you're not a Frank Sinatra fan...
Roasting sample batches on the Probatinho
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