The WBC has drawn to a close for another year with a great win for Stephen Morrisey of Ireland; but thanks to Beyond the Bean and Sweetbird 100% Fruit Smoothies, it won’t be forgotten by the many families helped by Coffee Kids. As part of Beyond the Bean’s continuing programme of fundraising for numerous good causes around the world, the onsite cafe at the World Barista Championship worked in partnership with Beyond the Bean and Sweetbird over the weekend event to raise money for the international organisation Coffee Kids. £1 profit from every single bottle of Sweetbird 100% Fruit Smoothies sold at the event was donated to Coffee Kids to allow them to continue with the life enhancing work that they support in Central & South America.

Coffee Kids, now in its 20th year, has worked in partnership with 12 different local groups that then work directly with coffee growing families to help improve the standard of living that they have and to enable them to develop new projects to benefit the local communities. Since its launch in 1988, over $4 million has been distributed to projects in many different regions of Central & South America which has help many coffee growing communities.

“We are proud to be able to help fund the important work that Coffee Kids is doing and something that is so close to the hearts of the international barista community. We hope to be able to fundraise and promote Coffee Kids in the future. We would urge people in the coffee industry to look to support the vital work that Coffee Kids is undertaking.” Commented Helen Ostle, Marketing Manager for Sweetbird.

For more information about the work of Coffee Kids please visit www.coffeekids.org. For more information about Sweetbird 100% Fruit Smoothies please visit www.heysweetbird.com