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Great new spot in shanghai, no signs, no advertising, just great and unpretentious coffee.  Chinese owner, great space and super friendly.  Just happened to walk by and stopped in, stayed for 2 hours and chatted with the owner.

Is it enough to have a friendly face and smile for each order or should we go further for customers? its always been the job of the marketing team to push the image , service and products of Cafe's , Roasters , and Bistros . I grew up in cafes and tasted the best of service and the worst and i found that if staff are not excited about there job title or just do the job cause they need a job.  This affects the Customer consumption perception of the SHOP , the PRODUCT and the PRICE and STAFF attitude towards the coffee consumption shopping effect.

As a result one can be the best barista and make awsome drinks to blow customers taste buds , but they get LITRILY BLOWN AWAY and never come back then do after shop damage by going across the street and sounding off to potential customers .

Shouldn't we build more customer relationship marketing and consumer analytics into barista and staff skills and trade craft content into training

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