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The Espresso Quest by Instaurator - New Coffee Industry Book

Posted by Matt Milletto on April 1, 2008 at 8:36am
e_quest_lg.jpg Hi all, I am excited to tell you about The Espresso Quest, the new book by Instaurator. The Espresso Quest is an exciting tale of an espresso lover’s quest to find the pure joy experienced in a perfectly prepared cup of espresso coffee. In the Espresso Quest, Instaurator weaves in tales of how he became enlightened to that perfect espresso, and how his journeys - and people he met along the way — helped him realize that espresso is not something that can be prepared by following a set of rules. Instead it requires passion – of the grower, roasters and barista — to ensure the coffee bean is brought to its purist state. Join Instaurator as he dives into the intricacies of growing, processing and brewing espresso, revealing how each are necessary to understand if that perfect little cup is to find a place in your heart. Throughout the book he shares memories of his first true perfect espresso, then takes the reader on his journey to seek that sublime taste time and again. Along the road, he recounts his observations, discussions and first-hand experiences in the world of espresso coffee. Through it all, Instaurator emphasizes “Let taste be your guide.” His quest is sure to incite many more passionate discussions about how to best experience that ultimate espresso. About Instaurator Instaurator is a coffee and business consultant with a world renowned reputation for his coffee tasting and management expertise. He has been a specialty coffee roaster for 26 years and has established roasting businesses in Vancouver Canada, Tokyo Japan and in Sydney Australia. He established his own wholesale specialty coffee factory and retail chain of coffee shops now known as Danes Gourmet Coffee, prior to founding Michel’s Espresso in 1999 which has 350 espresso bars. By 2006 Michel’s was rated as the leading coffee chain in Australia by BIS Shrapnel. As Chairman of the Australian Coffee & Tea Association he was instrumental in establishing the barista training standards currently used by Government Registered Training Organizations nationally. Reviews: “The Espresso Quest gives eloquent voice to the passion that drives coffee professionals and enthusiasts” — Mike Ferguson, Former Chief Communications Officer Specialty Coffee Association of America. “The book is fantastic. The photos are incredible.” — Barista Magazine “The book is beautifully illustrated with photos showing the coffee industry from seed to espresso cup.” — Roast Magazine “The Espresso Quest is one man’s journey to find the smooth, rich and complex flavor of a flawlessly prepared espresso. Whether you’re a fan of a perfectly poured espresso, or have yet to acquire a taste for one, you’ll be sure to have an espresso epiphany after reading Instaurator’s book.” — Laura Everage, former Managing Editor of The Gourmet Retailer You can PRE-ORDER the book if interested | Ships May 15
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