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James Hoffmann East Coast Tour - March 2-15

Posted by Mark Overbay on February 27, 2008 at 7:30am

Counter Culture Coffee cordially invites the barista exchange community to join reigning United Kingdom and World Barista Champion James Hoffmann for his 2008 U.S. East Coast Tour, March 2-15!The 8-stop tour will include coffee presentations, skill demonstrations, barista workshops, and more at Counter Culture regional training centers and other locations listed below. Hope to see many of you at the events!www.counterculturecoffee.com/jameshoffmannRegional event details:March 2Ninth Street Espresso - Chelsea MarketNew York, NY3:00 p.m.Live Barista Performance and MixerNinth Street EspressoChelsea MarketMarch 4Hyde Park, NY (Culinary Institute of America)10 - 11:30 a.m.Signature Drink PresentationDanny Kaye Theater2 - 3:30 p.m.Signature Drink PresentationDanny Kaye TheaterMarch 6Mid-Atlantic/Northeast Barista Jam10am - 12pmEspresso Extraction PresentationMarch 7Washington, DC10-11:30amCoffee Cupping7 - 9:30pmFood Pairing PresentationDC Regional Training Center1836 Columbia Road NWSuite 202Washington, DC 20009March 9Durham, NC2 - 5pmThree-Part Presentation:1) James' personal history in coffee2) Single origin espresso tasting3) Preparing for barista competitionsDurham HQ and Regional Training Center4911 South Alston AvenueDurham, NC 27713March 11Asheville, NC7 - 9pmBarista Comp. & Classic Drinks PresentationAsheville Regional Training Center77 Broadway StreetAsheville, NC 28801March 12Charlotte, NC7 - 9pmBarista Competition & Signature Drink PresentationCharlotte Regional Training Center1435 West Morehead StreetCharlotte, NC 28208March 14Atlanta, GA10 - 11:30 amCoffee CuppingAtlanta Regional Training CenterKing Plow Arts Center887 West Marietta Street NWSuite m210Atlanta, GA 303181 - 3:30 pmBarista Competition PresentationAtlanta Regional Training Center8pmParty at Octane!March 15Atlanta, GA2 - 5pmThree-Part Presentation:1) James' personal history in coffee2) Single origin espresso tasting3) Preparing for barista competitionsAtlanta Regional Training Center

James Hoffmann Biography:James Hoffmann started working as a barista back in 2003. He started working for the espresso machine manufacturer Gaggia, and quickly progressed into a training role. From there in 2005 he moved to another espresso machine company - La Spaziale to work as their national training manager. He also began competing in barista competitions that year and in 2006 won the UK Barista Championship and placed 5th in the World Barista Championship in Berne. He competed again in 2007, winning the UK again and this time went on to win in Tokyo, Japan and became the World Barista Champion. In May 2007 James left La Spaziale with the aim of starting a roastery and cafe in London. He continues to train and consult, as well as write for a variety of different publications and has an interest in food science, having worked with the chefs at the world famous Fat Duck restaurant when working on signature coffee drinks for competition.
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