Here are some pictures of our participation in Fenicafé, one of the most important events directed to coffee producers in Brazil. The event was recorded and published on UStream, which you can see here: http://www.ustream.tv/channel/fenicafe
Fenicafé is attended by thousands of producers from the Cerrado Mineiro region of Brazil, mainly from the Araguari area. In these pictures you´ll see banners telling the story of producers who are experts in quality and best farming practices – this is very inspiring to other producers.
We have a cafeteria in this booth, designed to bring some of the look and feel of a specialty coffee shop. We have a barista interacting with producers and pouring great espressos from a fantastic La Marzocco machine. By doing this we share the specialty coffee culture with producers and bring a perspective from the market from the roaster and barista point of view.
We also show our traceability system as tool to foster best farming practices to ensure an ethically grown coffee.
